QR Codes on Vehicles

1. Optimizing the ROI of your branded car

It’s no secret that branded vehicles, designed to capture as much attention as possible, are effective at getting the word out about your business. But they are not always cost-effective, and can sometimes spike up your yearly monetary investment.

The QR Code, on the other hand, is cost-effective because of its nature. An evolution of the barcode that can hold a vast amount of information, is small, versatile, and does not require a big amount of space. What’s better is that once printed, it can be edited or changed depending on what you would like your target audience to know, do, or see. At no extra cost or effort. No need to reprint, no need to waste more money.

Your car can be the platform on which the QR Code becomes a vehicle for your marketing campaign. If you are looking for more followers, add a Social Media QR Code, which links scanners to any of your platforms, whether it is Facebook, Instagram or Twitter. Maybe you want people to take immediate action for a cause your company stands for. With the Dynamic URL QR Code, you can direct audiences to a specific, mobile-friendly landing page. Or allow your audience to play a role in improving your products and services by giving them a medium on which to express their opinions. The Feedback QR Code is perfect for gathering, and sent to the email of your choice, the necessary information you need to satisfy your customers.

One of the good things about the QR Code, which makes it vehicle-friendly is that there is no need to immediately interact with the information. Once scanned, it is saved to the mobile device and can be accessed later at the person’s convenience, either when they have reached their destination or happen to be stuck for the next hour in unmoving traffic.

2. Tracking your success is everything

QR Codes offer basic analytics that helps you assess where or when your campaign was most profitable. Get real-time statistics with QR Code Generator’s tracking feature, which gathers statistical values. In addition to amassing the frequency of scans and unique scans, you will get information about the geographical location, date, time, device, and operating system used for each one. With this real-time data, you will always be up to date on your QR Code’s performance success. Find out more about all the benefits you can glean from our tracking feature here.

How to create a QR Code for Vehicles?

1. Go to QR Code Generator and select the type of QR Code you’d like on your vehicle. We recommend using the URL QR Code to start.*
2. Enter your website address.
3. Your QR Code will be generated automatically.
4. Now, customize the design of your QR Code by adding a frame and a “Scan Me” logo.*
5. Select colors to match your style or company brand identity.
6. Select ‘Download’ to receive your QR Code file in .jpg format.
7. Integrate your newly-created QR Code to your vehicle display design.

*Sign up to choose more QR Codes such as Event, Video, and Coupon, where you have the option of adding more information, more visuals, and edit or replace all the information without reprinting a new QR Code. You can also choose from a variety of frames and upload your own logo.

1. Add instructions

One big mistake QR Code users have made in the past is printing them without a short written explanation of what the consumer would gain or learn from scanning one. Make sure to incentivize your consumers to scan your Code, or else all your marketing efforts will be for naught.

2. Frame it

With our customizable frames, you can make your QR Code complement your creative design. When generating your Code, you will be offered a wide variety of ready-made frames with different Call to Action (CTA) messages and color options from which to select. If you want to add personalized details, you have the option of customizing even more by choosing a different shape, a different icon, and even adding your own text. Check-out our guide to QR Code frames here.

3. Add a logo inside your QR Code

Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a brand image or company logo at the center of your QR Code. Our system automatically detects the best and largest size for uploaded logos to make sure QR Codes remain scannable, so you do not have to worry about making the correct adjustments.

4. Save your designs

Reuse the same, branded QR Code design without fretting about recreating an old one manually. QR Code Generator PRO allows you to save all your designs as templates, so you can reuse them for any of your marketing or service endeavors.

5. Customizable URL

By default, every Dynamic QR Code gets a random short URL that redirects to any page you want when the QR Code is scanned. The short URL can be customized to your preference, using your company’s name, for example, to help you stand out from competitors and build more trust among users. Follow these steps if you would like to edit your short URL.

6. Test before printing

The minimum recommended printing size for a QR Code on any marketing material is 2 x 2 cm (about 0.8 x 0.8 in). From there, you can always make it bigger, but we do not recommend going smaller as it would render your Code unscannable or even unnoticeable. Elaborate designs and low color contrast, or a large number of encoded characters require a larger printing size. To ensure your Code is perfectly readable, you should do extensive field testing with various smartphones and apps, which gives you the assurance that every user will be able to scan your Code.

For more information on getting started with QR Codes, visit our Help Center page. And visit our blog to get tips on how to get creative with your QR Code design for optimal results on your vehicles.

Event Management

Verge Event Management thought their marketing strategy had reached a dead end. While trying to find a way out of this cul de sac, they realized that a good way of having more people view the success of their events was with mobile marketing. Incorporating an Image Gallery QR Code on the bumper of their company cars was a brilliant way of letting their work speak for how much fun people had attending some of their best events. So the next time someone was stuck behind them in traffic, they could become a potential new customer.

Finance and Insurance Companies

Global Worth Trust is a fictional financial advisory company that was just starting out. They wanted to grow their client base by giving a wide range of people easy access to their network and contact information. By creating custom stickers for their cars, with their company name, logo and a vCard Plus QR Code, they not only got the word out on the street about their services, but they also provided people with instant access to book their services on the go.

Business Consultants

Anyone who scanned the Coupon QR Code got their first consultation on the house. With its mobile-friendly user interface, leads could scan the code, either in a parking lot or during rush hour, check out the promotion and get all the details directly on their smartphone or tablet. This means either quickly saving the coupon or emailing it to themselves, or even instantly sharing it with friends on social media. The effectiveness of this QR Code campaign really helped Brixton Business Consulting increase access to their services by giving an easily redeemable offer, which incentivized people to reach out.

Nonprofits

All platforms have the ability to attract more members to your cause and Protect the Bees Foundation wanted every phone turned to them. A Dynamic URL QR Code linking to their mission statement page meant they could increase awareness for their cause when people were the most mobile on the go: traffic jams and parking lot. A customized button also led visitors to a donation page, so they could contribute what they could on the spot.

Cities and Cultures

Springfield’s new city tour app was on the road to nowhere. Sure, at the time of the launch, they had gained several app downloads, but since then no new fish had taken the bait. It was time for Springfield to step on the gas of their marketing efforts. By adding an App Store QR Code to their city mobiles, they brought the app to their audience: citizens and tourists. The fact that the QR Code linked to any app store, whether to Apple App Store, Google Play Store or Amazon Appstore, meant instant access for anyone interested.