How can you use QR Codes to enhance the reach of your marketing message? QR Codes can upgrade your marketing campaign efforts and help you promote new items, services, special offers and upcoming events on table tents.
The Benefits of Using QR Codes on Table Tents
Table tents, also known as table cards, are self-standing marketing materials created from printed and folded cardstock. Designed for tables, they help you upsell and cross-sell products and services for your culinary or retail business, like a cute version of the billboard.
When done right, they can enhance your marketing reach by helping you:
- Increase brand awareness.
- Draw traffic to your event booth.
- Promote exclusive offers.
- Initiate networking opportunities.
- Consolidate your menus.
- Enable easy access to your products and services.
The QR Code, which stands for “Quick Response”, is a two-dimensional version of the barcode able to store up to 7089 digits or 4296 characters, including punctuation marks and special characters. The rapid increase in smartphone users over the last few years has redefined digital marketing to consider mobile phones when strategizing user experiences. But this is not the only reason why QR Codes have gained popularity. Their “open source“ technology makes them easily available to everyone, and their large data capacity and high fault tolerance, up to 30% of the Code structure can be destroyed without affecting its readability, is a huge advantage. So how can QR Codes help you improve table tents?
1. Small space, more information
A QR Code provides instant access to a large amount of information hidden within its matrix. Table tents are a great opportunity to promote new drinks or menu items at restaurants for instance, or new products and services at your business convention booth. But you can only display so much text while still retaining aesthetic functionality in your design.
With QR Codes on table tents, you can now consolidate your menus into one, eye-catching table card. Help customers suffering from food allergies make informed choices by providing them with instant access to an online interactive menu with our Dynamic URL QR Code, which links to any landing page. By allowing your customers to customize their menu in accordance with their dietary or medical needs, you increase the likelihood of a positive experience in your eatery. When your customers have a positive experience, it translates to brand loyalty and can be the spark to word-of-mouth marketing. You can visit online resources like Menu Guide to get started, then use our QR Code to create a link from your table tent to your digital menu.
2. Bring the online food porn marketing to your restaurant
Provocative and glamorous photographs of food permeate social media. If you are in the food business, your dishes have probably been featured on someone’s Insta story and you are missing out, so take advantage of this free advertisement by linking customers directly to your social media accounts with our Social Media QR Code. Your contacts can go directly to each one of your profiles without having to type and search, and with a built-in Share button, they can forward your profile to their contacts and friends. Do not underestimate the power of food porn to get your customers hungry.
3. A mobile-friendly world offline
As one of the world’s top QR Code users, China is already implementing QR Codes to create a wallet-free living and getting creative with how people interact with day to day life. Table tents are the perfect way to introduce your customers to your tech side. Does your business have a brand new app? Or maybe your eatery has an app that can streamline your customer’s visit? That’s great, let your customers know by advertising it at your next event or at your restaurant with our App Store QR Code. The App QR Code comes with a customizable mobile-friendly page to introduce your app and provide customers with information about its features. It also provides an easy way to download it by linking to any app store. Or if you’d like to get more likes on Facebook, upgrade your table tent to include our Facebook QR Code that can be easily customized and designed to focus on showing the Like button so you can get more thumbs up on your page instantly.
4. Track your Marketing Progress
You can improve your marketing campaign by keeping track of its success with our QR Codes’ tracking feature. A Dynamic QR Code opens a world of possibilities, chief among them is the ability to monitor statistical values. This is vital to optimizing your marketing campaign by seeing what did and did not work. In addition to gathering the frequency of scans and unique scans, you will get information about the location, date, time, device, and operating system used for each one. With this real-time data, you will always be up to date on your QR Code’s performance success. Find out more about all the benefits you can glean from our tracking feature here.
How to create a QR Code on Table Tents?
- Go to QR Code Generator and select the type of QR Code you’d like on your table tents. We recommend using the URL QR Code to start with.*
- Enter your website address.
- Your QR Code will be generated automatically.
- Now, customize the design of your QR Code by adding a frame and a “Scan Me” logo.*
- Select colors to match your style or company brand identity.
- Select ‘Download’ to receive your QR Code file in .jpg format.
- Integrate your newly-created QR Code to your table tent design.
*Sign up to choose more QR Codes such as Event, Video, and Coupon, where you have the option of adding more information, more visuals, and edit or replace all the information without reprinting a new QR Code. You can also choose from a variety of frames and upload your own logo.
QR Codes on Table Tents Best Practices
Since the QR Code is no longer just black and white, you do not have to give it a dull prescriptive approach design-wise. You can now make it fit your brand or your aesthetic with a variety of creative tools. Here is a guide to some of the features at your disposal.
1. Add instructions
One big mistake QR Code users have made in the past is printing them without a short written explanation of what the consumer would gain or learn from scanning one. Make sure to incentivize your consumers to scan your Code, or else all your marketing efforts will be for naught.
2. Frame it
With our customizable frames, you can make your QR Code blend in with your creative design. When generating your Code, you will be offered a wide variety of ready-made frames with different Call to Action (CTA) messages and color options from which to select. If you want to add personalized details, you have the option of customizing even more by choosing a different shape, a different icon, and even adding your own text. Check-out our guide to QR Code frames here.
3. Add a logo inside your QR Code
Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a brand image or company logo at the center of your QR Code. Our system automatically detects the best and largest size for uploaded logos to make sure QR Codes remain scannable, so you do not have to worry about making the correct adjustments.
4. Save your designs
Reuse the same, branded QR Code design without fretting about recreating an old one manually. QR Code Generator allows you to save all your designs as templates, so you can reuse them for any of your marketing or service endeavors.
5. Customizable URL
By default, every Dynamic QR Code gets a random short URL that redirects to your page when the QR Code is scanned. The short URL can be customized to your preference, using your company’s name, for example, to help you stand out from competitors and build more trust among users. Follow these steps if you would like to edit your short URL.
6. Test before printing
The minimum recommended printing size for a QR Code on any marketing material is 2 x 2 cm (about 0.8 x 0.8 in). From there, you can always make it bigger, but we do not recommend going smaller as it would render your Code unscannable or even unnoticeable. Elaborate designs and low color contrast, or a large number of encoded characters require a larger printing size. To ensure your Code is perfectly readable, you should do extensive field testing with various smartphones and apps, which gives you the assurance that every user will be able to scan your Code.
For more information on getting started with QR Codes, visit our Help Center page. And visit our How to Get Creative with QR Code Design page to learn more about the dos and don’ts of QR Code design for optimal results on your table tents.
See QR Codes on Table Tents in Action
Easy to generate and use, QR Codes are a great way to improve your table tents at marketing events, in your day to day business or for personal use. They are the perfect tools for storing and sharing large amounts of information on print, so here are a few examples from fictional brands of how you can incorporate them into your business.
With the rise of food delivery demands and trends, Southern Restaurant wanted to make it more convenient for their customers to order whenever and wherever. They introduced their new ordering App by printing an App Store QR Code which links to any app store whether to Apple App Store, Google Play Store or Amazon Appstore, on their existing table tents with a CTA encouraging customers to scan it and use it.
Brixton Business Consulting showcase how their business plans have helped companies increase sales and broaden their networking circle by printing an Image Gallery QR Code on their table tents. With its ability to store a gallery of images, the Code allows Brixton to show graphs and testimonials of satisfied customers. The portability of this particular print marketing tool means they can take them to conferences easily without the bulk of poster boards and without sacrificing information sharing.
Socialization can sometimes be a bit awkward at weddings. In order to break the ice, Verge Event Management enhances wedding receptions by incorporating table tents with a Video QR Code to each dinner table centerpiece. The Code displays one or multiple videos on a customizable mobile-friendly page where guests can scan them and reminisce together on the good, the embarrassing, and the fun times instantly.
Finance and Insurance Companies
90% of Millenials are social media users and the number of smartphone users is projected to reach almost 3 billion in the coming year. These statistics motivated Global Worth Trust to boost their social networking and redirect their marketing efforts at conferences towards more mobile-friendly tools. Our Social Media QR Code printed on their booth’s table tent was the perfect, quick and simple solution. Once scanned, the Code displays all of their different social media accounts and lets their contacts choose their favorite way to follow them, whether it is on Instagram, Facebook or Twitter.
Customers are more likely to do business with you again if they feel satisfied with your product and service, but unsatisfied customers can sometimes feel like their voices go unheard. Elle Boutique wanted to make it easier for customers to reach them by printing a Feedback QR Code on table tents at the check-out counter. Feedback categorization is an important step when collecting customer opinions, and with the QR Code, you can create a mobile-friendly page with categories and subcategories for review. Once submitted, every feedback is sent directly to their preferred email address, making it so much easier to collect and organize all this information so they can address any problems appropriately and respond to customer concerns as needed.
Successful marketing and sales strategies are often linked to business growth, along with innovation and adaptability to change. QR Codes, as children of the offline and online, duel in the realms of print and digital, which makes it easy to integrate them into any of your marketing campaigns. They help you track your success, link to a wide variety of information, celebrate your brand individuality, increase your social media following and boost app downloads. Come and discover more business growth opportunities with QR Codes.
Yes, Static QR Codes are free. But, they can only contain fixed information that cannot be changed once created, and they do not gather tracking metrics either. If you're looking for tracking and editing features, Dynamic QR Codes are the way to go. You can edit content and change the Code type without having to reprint it, saving you time and money. Perhaps the most beneficial feature, aside from more design flexibility and linking your account with Google Analytics, is tracking. Our system will display how often, where, when, and the type of smartphone operating system that was used for scanning your QR Code because, as we all know, if you are not measuring your campaign, you cannot optimize your content. And that is exactly what you are investing in: making your digital marketing strategy work for you. Want to learn more about the differences between Static and Dynamic QR Codes? Then check out our blog post featuring a QR Code showdown. And while you are at it, discover new ways to get creative with QR Codes and marketing. If you are ready to invest in your campaign, try us out free for 14 days now.