If someone says TV adverts are a dying marketing platform, simply point them to the cultural phenomenon that is Super Bowl commercials. But why not amplify the effectiveness of your ads by connecting viewers directly to your products, services, or other platforms with a QR Code?
What are the benefits of using QR Codes on TV Commercials
If you are looking for a way to take your TV advertisement even further, QR Codes are the best solution, making it easy for consumers to take action.
1. A brief look at television advertisement
Most can remember iconic commercials, either from their youth or more recent gems. Whether it was the Fantanas promoting Fanta’s four new summer flavors, or Jean-Paul Goude’s 1990 commercial for the Chanel perfume Egoiste.
When Steve Olenski from Forbes asked his audience what made a TV commercial memorable and effective, they highlighted three main points:
- Humor and heart. A commercial made memorable by its hilarious script or heart-touching content. Perhaps the most effective brand to create memorable, heartfelt TV ads is Coca-Cola, promoting life lessons such as maintaining an open mind, sharing, or spreading happiness. Here is a bonus campaign of Coca-Cola’s ad showing security camera footage and encouraging viewers to look at the world differently.
- An attention-grabbing jingle and/or tagline.
- Adding an iconic-type character. Think of Geiko’s gecko or George Clooney’s recurring appearance in Nespresso adverts.
- This point was not featured in Steve Olenski’s article, but it is worth mentioning that appealing to people's identity or lifestyle can leave a powerful impression on audiences.
TV adverts have come far since the airing of the first legal commercial. May 2, 1941, is a memorable date for TV, as it marks the Federal Communications Commission’s lift of the ban on TV advertising. They gave 10 stations licenses that went into effect on July 1, 1941. WNBT was the only one to air an ad on that day, a brief spot titled “Bulova Time Check” which showed a watch face with the second hand ticking while a voice-over read the time.
2. Second to fourth-screen: The advantages of QR Codes on TV commercials
QR Code Generator has different types of Codes that can link to additional information from your commercial. Like Burger King with The QR Whopper, if you want to promote several giveaways you can redirect viewers to a specific landing page with the Dynamic URL QR Code. If you are advertising a new app, enable your target audience to download it instantly with our App Store QR Code. You can help increase your social media following, run a coupon marketing campaign, or connect people to your online store through our various QR Code types.
3. Track and test your campaigns
The tracking feature, which gathers statistical values, is vital to optimizing your marketing campaign by seeing what did and did not work with your QR Code. In addition to amassing the frequency of scans and unique scans, you will get information about the location, date, time, device, and operating system used for each one. With this real-time data, you will always be up to date on your QR Code’s performance success. Find out more about all the benefits you can glean from our tracking feature here.
4. Editable and updatable information
It’s important to make sure you select marketing tools that give you the flexibility to mend errors efficiently at any time. With Dynamic QR Codes, you can still edit information, fix any error, or change the QR Code type even after you have generated, printed, and launched your campaign. Interested in discovering more possibilities? Visit our page The Advantages of Dynamic QR Codes.
5. Create brand awareness
QR Codes now come with an endless library of design possibilities. Regardless of the marketing material you choose for your QR Code marketing campaign, you can match the colors and style to create a seamless brand experience.
How to create a QR Code on TV Commercials?
- Go to QR Code Generator and select the type of QR Code you’d like on your TV commercial. We recommend using the URL QR Code to start with.*
- Enter the website address.
- Your QR Code will be generated automatically.
- Now, customize the design of your QR Code by adding a frame and a “Scan Me” logo.*
- Select colors to match your style or company brand identity.
- Select ‘Download’ to receive your QR Code file in .jpg format.
- Integrate your newly-created QR Code to your TV commercial.
*Sign up to choose more QR Codes such as Event, Video, and Coupon, where you have the option of adding more information, more visuals, and edit or replace all the information without reprinting a new QR Code. You can also choose from a variety of frames and upload your own logo.
QR Codes on TV Commercials Best Practices
The QR Code no longer needs to just be monochromatic, meaning you no longer have to give it a dull prescriptive approach. You can now design it to fit your brand with a variety of creative tools. Here are five best practices to follow when creating QR Codes. For even more design tips and tricks, visit our blog and our in-depth design guide.
1. Add instructions
One big mistake QR Code users have made in the past is printing them without a short written explanation of what the consumer would gain or learn from scanning one. Make sure to incentivize your consumers to scan your Code, or else all your marketing efforts will be for naught.
2. Frame it
With our customizable frames, you can make your QR Code complement your creative design. When generating your Code, you will be offered a wide variety of ready-made frames with different Call to Action (CTA) messages and color options from which to select. If you want to add personalized details, you have the option of customizing even more by choosing a different shape, a different icon, and even adding your own text. Check-out our guide to QR Code frames here.
3. Add a logo inside your QR Code
Once you have selected a frame option and customized your Code’s shape and color, you can choose to incorporate a brand image or company logo at the center of your QR Code. Our system automatically detects the best and largest size for uploaded logos to make sure QR Codes remain scannable, so you do not have to worry about making the correct adjustments.
4. Save your designs
Reuse the same, branded QR Code design without fretting about recreating an old one manually. QR Code Generator allows you to save all your designs as templates, so you can reuse them for any of your marketing or service endeavors.
5. Customizable URL
By default, every Dynamic QR Code gets a random short URL that redirects to any page you want when the QR Code is scanned. The short URL can be customized to your preference, using your company’s name, for example, to help you stand out from competitors and build more trust among users. Follow these steps if you would like to edit your short URL.
For more information on getting started with QR Codes, visit our Help Center page.
See QR Codes on TV Commercials in Action
Need inspiration on how QR Codes on TV commercials can be used? We have compiled a list of typical scenarios using fictional narratives to get your creative juices flowing.
Healthcare and doctors
Dr. Andrew Webber wants to make it easy for people in need of dental work to access his services efficiently, which is where the vCard Plus QR Code comes into play. By scanning the Code, patients can immediately save his office’s contact information directly to their mobile device and book an appointment either per email, phone, or text message, and visit Dr. Andrew Webber’s website to find out more about their different procedures.
For many people, word-of-mouth is a big influencer when it comes to making shopping decisions. Siekens Electronics wanted to use that in their favor every time they ran an ad on TV without overloading viewers with visual information. The solution? They incorporated a Dynamic URL QR Code instead of a bulky URL address, linking directly to a smartly-design page that lists the reviews for their products.
Usually, there is a time period between seeing an ad and audience’s taking the desired action. Elle Boutique wondered how they could shorten that time and decided to try out a new TV commercial campaign with a Business Page QR Code. It included a personalized, designed mobile-friendly page with the store’s physical locations, opening hours, and a button leading users straight to their online store so they can check out more styles and colors.
World Trekker Tours wanted to get people excited about their summer vacation tours, so they ran a TV ad in conjunction with their summer coupon marketing with a Coupon QR Code. They offered a 15% discount, which could either be downloaded to their mobile device as an in-store redeemable coupon or as a discount code for online bookings. Since it is directly stored on the viewer’s phone, the promotion also is easy to share with friends and family via social media, email, or text.
With a variety of mouth-watering dishes, Southern Restaurant only had so much air time to share them all with viewers. That is no longer a problem as they now include an Image Gallery QR Code featuring all of their dishes, easily accessible for people to browse through and share. The best part? They can update and edit it with seasonal menu items year-round using the same QR Code.
Consumer packaged goods
Want to inspire consumers to use your products in their next culinary endeavor? That’s what Betty Baker was aiming for. But they didn’t just stop at advertising their various products, they actively engaged viewers by giving them fun and creative new recipes to try for themselves with our PDF QR Code.
As a versatile marketing tool, the QR Code can be implemented in any campaign using any mass media platform. An ever-increasing number of mobile users means tapping into what is most convenient for an audience always on the go that expects a more frictionless brand engagement. Easy to generate, much easier to scan now that the latest Android and Apple phones have integrated a QR Code reader into their camera phone apps, they are the perfect marketing tool to connect TV viewership directly to your products and services.
There are a couple of reasons why you might experience QR Code scanning problems. The most common three are inadequate size in relation to distance, not enough contrast between the Code and its background, and the link you are redirecting to might be either missing or broken. Check out our How-To guides for successfully designing and printing QR Codes to make them recognizable to a wide variety of Code readers. And of course, it is always important to test, test, test before launching your QR Code campaign.
With new design features that allow you to select from a variety of colors, play around with different frames and edges, include an image or logo, QR Code Generator helps you create a seamless brand identity experience. Discover new ways to brand your individual QR Codes with our blog post filled with tips to create stylish designs.