Helping new brands get a headstart against the competition
The benefits of these Codes aren’t restricted to big business. In fact, they probably have more potential for small and medium sized food brands, which often desperately need a way to differentiate themselves from the herd. A QR Code can be a great, simple way to do so.
Think about salads. Transparent boxes of arugula aren’t easy to market. Customers know that some arugula is spicier, fresher and more peppery than others, but in the store those differences are hard to detect. What they need is a way to connect with specific salad brands, allowing them to tell the story of their arugula, and why it beats the competition.
That’s how new company Classic Salads of California’s Salinas Valley used them, anyway. Their Codes were added to their box labels and linked to a mobile optimized landing page full of relevant information about arugula.
Obviously not everyone is selling arugula, but the example shows that QR Codes on food packaging have a wide range of uses. If you want to create your own Codes, be sure to read our print
guides and use our free QR Code Generator. You’ll soon add value to your packaging and deliver customers a completely new buying experience.