Some great ideas about using scannable Codes in poster designs
Designers and marketers have come up with some great ideas about how to use QR Codes on posters, so you won't have to look far for some inspiration. To help you get started, here are five of our favorite ways that smartphone-scannable Codes have taken poster design to another level.
1. Movie marketing from CBS
In 2011, CBS re-released the 70s classic "the Mechanic", and wanted a way to link to the movie's site without compromising their aesthetic. So they added
a QR Code within their main graphic design, allowing fans to find out more about the film.
2. Mogwai created Code-based posters that rock
Back in 2009, the Scottish rock band Mogwai marketed
their New Orleans gigs with a series of posters featuring an oversized QR Code. By scanning all three, fans could decode a hidden message from the band, as well as accessing full info about when and where to see them.
3. Keeping the Coke look fresh
One of out favorite Code-based designs comes from soft drinks giant Coke. Wanting something informative but minimalist, they created an image of someone opening a can, with the QR Code included in an escaping cloud of fizz. It doesn't just make you want to scan, it also makes you thirsty - a great combination.
4. Fighting crime on the London Tube
After a rise in pickpockets on London's subway, the authorities created eye-catching posters designed to raise awareness. A scannable Code in the corner was the perfect addition, sending viewers to an informative video about keeping their possessions safe.
5. Coffee and Codes are the perfect mix
Starbucks created one of the all-time great Code-based posters simply by arranging coffee beans into the shape of a QR Code. Simple, totally on-brand and hard to resist, it's a textbook example of getting Code-based posters right.