QR Codes do not have to be standard black and white in order to be scanned. Adding color is the easiest way to make them lively and draw attention from consumers. You can incorporate your brand or campaign theme depending on the goal or content you want to provide. Color the whole Code or only certain elements like the eyes which are the positioning marks that indicate the direction the Code is printed (learn more about the QR Code structure here
). Play around with different possibilities and know that you don't have to stick to one color with QR Codes.