QR Codes for the Beverage Industry

Implementing QR Codes in your beverage company is beneficial, especially when it comes to boosting sales and enhancing your customers’ experience. Get inspired so your drink manufacturing company can make use of these creative QR Code ideas.

QR Code on a bottle of gin prompting people to scan and see the ethical process of how the gin is made.

Meet Old Goose Gin

Old Goose Gin isn’t actually a real gin distillery, but it could be your brewery, coffee, or soft drink company. Incorporating QR Codes into your sales and marketing transforms a lack of customer engagement into a loyalty campaign that encourages repeat customers. QR Codes also make it easier to maximize your audience reach, boost your sales, and increase your ROI. Ready to take your beverage company to the next level? Check out these creative ways to use QR Codes and learn how you can do the same.

Old Goose Gin logo
QR Code on a bottle of gin prompting people to scan and see the ethical process of how the gin is made.
Mobile-optimized landing page for Old Goose Gin videos.

Video QR Code

Ensure product traceability to meet consumer demands

The modern consumer is heavily invested in knowing where the products they buy come from and how they’re made. You can improve how you convey this information in combination with your brand story by using a Video QR Code on product and bottle packaging. Customers scan your QR Code, view your video about your vineyard or your manufacturing process, and visit your website directly with the simple tap of a button. Product traceability improves brand transparency, putting you one step ahead of your competitors.

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QR Code on a window display prompting first-time customers to scan to get a 30% off coupon for Old Goose Gin.
Old Goose Gin 30% off new customer promo coupon on a mobile-friendly landing page.

Coupon QR Code

Attract first-time customers with coupons

A great way to reel in new customers while fostering brand loyalty is to offer them fantastic deals and discounts. By creating a store window display with a QR Code Coupon, you can incentivize customers to visit your online store to redeem a coupon or discount code. Automatic coupon redemption via the QR Code means no more missing links for customers and an increased conversion rate for you. Plus, you can also generate coupons that customers can redeem in-store with the same method, allowing you to reach customers at both touchpoints!

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QR Code in a supermarket ad prompting people to scan to find Old Goose Gin products at a store near them.
Old Goose Gin mobile-friendly landing page with store opening hours and shop online option.

Business Page QR Code

Increase foot traffic to your local distributors

As a beverage company, your products are likely to be sold by local distributors. Promote these brick-and-mortar stores with a Business Page QR Code on newspaper ads to increase their in-store foot traffic. With a scan, readers get access to all the info on the local store, such as its opening hours, address with maps navigation, as well as contact details.

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QR Code in a Facebook ad prompting people to scan and register for an event at Old Goose Distillery.
Gin tasting and cocktail making event registration on a mobile-friendly landing page.

Event QR Code

Boost attendance for your event

Tasting events are the perfect way to get feedback on new drinks and engage with customers directly. Promote the tastings with an Event QR Code on your social media posts to make it easy for customers to RSVP and save the date to their calendars. The QR Code can be accessed by scanning or by simply clicking the short URL, which means anyone with or without a QR Code scanner can view the information.

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QR Code on an Old Goose Gin advertisement prompting people to scan and follow their social media.
Mobile-optimized landing page for Old Goose Gin's social media channels.

Social Media QR Code

Build rapport with your customers online

Social media is one of the most effective customer communication channels. Why not promote yours with a Social Media QR Code on direct mail that comes with deliveries or your advertising mail? Keep customers in the loop about the latest products and answer their inquiries quickly through social media. The QR Code also makes it easier for your customers to find and follow all your profiles, as it displays all your channels on one page. Not only is it convenient, but it also eliminates the risk of following the wrong social media in case there are fake accounts at play.

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QR Code on an Old Goose Gin tabletop display prompting people to scan to view cocktail recipes.
Premium gin cocktail recipes PDF on a mobile-friendly landing page.


Enhance your beverage with value-added opportunities

Your beverages need to be more versatile in today’s marketplace to stay ahead of your competition. With a PDF QR Code, you can inspire your customers to create new concoctions by offering drink and cocktail recipes. This creates engagement and, in turn, incentivizes further purchases to keep them coming back for more.

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Your all-in-one QR Code marketing platform

Now you can fully customize your QR Codes by using your brand colors, add company logo, get scan statistics, and even edit the content after print.

Plus other benefits you’ll enjoy across QR Code Generator PRO

Worry-free, mistake-proof

Integrate QR Codes in the early planning stage and only add the contents when you’re ready to go live, even after print.

Perfect resolution, every time

Your QR Codes stay in high-resolution no matter what they’re printed on. Download in JPG, PNG, SVG, or EPS.

Stay organized effortlessly

Label your QR Codes and create folders to keep them nice and tidy so you can focus on performance.

Collaborate securely online

Add team members to your account and take full control over what they can see or do — complete with their own logins.

Make a great first impression

Customize the short URL or stand out from your competitors and use your own domain to foster brand loyalty.

Stay on top of everything

Add campaign info so you know when the campaign starts, which medium it’s on, and how many copies printed.

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