QR Codes for Consumer Packaged Goods

What is QR Code packaging?

QR Code packaging is a type of smart labeling that makes use of QR Code tech to enable businesses to share a wider range of valuable and up-to-date product information with consumers in order to help them learn more about its benefits, provenance, and uses.

As part of the move towards intelligent packaging, this technology can help businesses improve brand trust by providing more transparency around products’ supply chain and food production. And, with the increase in smartphone usage and the incorporation of QR Code readers in the latest mobile devices, the QR Code is the perfect medium to improve brand perception and help build long-term brand loyalty.

6 media-rich packaging designs using QR Codes

As one of the first points of contact in the consumer buying journey, packaging design can make the difference between a purchase or a simple browse. In the last few years, the marketing scene has shifted to include social media platforms as a way for brands to communicate and connect with consumers, especially in a time when brand transparency and supply-chain sustainability are valued more and more.

QR Code packaging can help seamlessly bridge this gap between online and offline platforms to create a more interactive and meaningful shopping experience for customers. And since the QR Code is compact and customizable, this can all be done while still maintaining a minimalistic design.

Below are 6 use cases that demonstrate how QR Codes can enrich packaging designs by easily connecting to digital spaces and providing an abundance of media-rich content.

The benefits of QR Codes for consumer packaged goods

Cost-effective and customizable

Packaging and label redesign can sometimes take a large bite out of a budget and restrict the amount of information brands can share. QR Code tech allows you to design media-rich consumer packaged goods without overcrowding labels. At a minimum size of 2 x 2 cm (.8 x .8 in) for Dynamic Codes and 3 x 3 cm (1.2 x 1.2 in) for Static Codes, they can fit on almost any marketing material.

When it comes to customizing your QR Code, the color options are infinite. You can either select the exact shade you require with the color picker or input a hexadecimal color code. This precision in design gives you the necessary flexibility to match your QR Code to your brand colors. Whether you want more brand recognition or for the QR Code to stand out, you are free to adjust and add a logo, CTA, and frame to your QR Code.

With these easy-to-use options, you are free to wrap your brand visibility up to your heart’s content in our QR Code labs.

How smart packaging can help fight food waste

Several initiatives around the world are working towards combating food waste as part of the fight against climate change. With the EU accounting for around 88 million tonnes of food waste annually and the USA estimating a 30 to 40% food waste in the supply chain, consumer trends are veering towards innovative and smart packaging process in food processing.

QR Code food packaging is a medium that invites less ambiguity when it comes to information around consumer goods. By combining online resources to offline platforms, it can encourage people to improve food storage and acquire better consumer practices by linking to apps that teach better recycling, setting expiration date reminders on calendars, linking to PDF guides on how to extend your products’ shelf life, or ensuring quality control with product identification.

Package QR Code can be your brand’s step toward more engaging business-to-consumer communication and loyalty by becoming part of the global smart packaging market.