QR Codes for Software & Game Developers

Implementing QR Codes for software and gaming is beneficial, especially when it comes to engaging more with customers and creating brand awareness. Get inspired so you can make use of these creative QR Code ideas for your marketing campaigns.

QR Code marketing ideas for software and game developers

Meet eGo Gaming Studios

eGo Gaming Studios isn’t actually a real video game company but it could be your app project or software company. Incorporating QR Codes into your marketing strategy will not only attract new users, but you’ll also retain loyal ones by improving the way you connect with them. Ready to take your product to the next level? Check out these creative ways to use QR Codes and learn how you could do the same.

A logo of eGo Gaming Studios, a fictional gaming studio created by QR Code Generator.
An outdoor poster that promotes a game launch event with a QR Code that redirects users to all the event information when scanned.
A QR Code landing page for a new game launch event details and a button that saves the information to a smartphone calendar directly.

Event QR Code

Easily promote your events

Promote the anticipated launch of your product with the Event QR Code on posters so that everyone can conveniently save event details with a quick scan. You can easily customize the QR Codes to include the date, time, address, contact person, event description, and more. Guests have the option to save the event to their smartphone calendars so they can always look up details on their own and won’t miss the day of the event.

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A gaming studio website on a laptop screen with a QR Code that redirects users to download a gaming application from different app stores.
A QR Code landing page that displays a gaming application with download buttons from Apple App Store or Google Play Store.

App Store QR Code

Increase app downloads

If your game has an app specifically for iOS or Android smartphones, the best way to make an effortless transition from desktop to mobile is with the App Store QR Code on your website. It brings users directly to where you want them to be whether it’s to the Apple App Store, Google Play Store or Amazon Appstore. The QR Code comes with its own customizable page so you can include some more details about your app and link to your website or video trailer.

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A video game packaging with a QR Code that leads users to a built-in feedback form.
A QR Code landing page by a gaming studio with a custom feedback form.

Feedback QR Code

Improve the user experience

Making improvements based on the players you’re creating the game for is critical to a game’s success. Collect feedback from your target audience conveniently by placing the Feedback QR Code on your packaging insert. It allows your users to take the survey on their own time and submit it to your preferred email address. Plus, the QR Code also comes with a link to share in emails or anywhere online.

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A business card of a programmer of a gaming studio with a QR Code that contains all contact information.
A QR Code landing page that displays contact details with a button that saves the information to a smartphone address book directly.

vCard Plus QR Code

Expand your network in no time

Make it easy for your high-quality network to get your contact details by adding the vCard Plus QR Code on your business cards. A quick scan lets your network save your phone number, email address, LinkedIn page and more. If you run out of physical business cards, you can simply show the QR Code and they will still be able to get your information.

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A signage at a bus stop of a new game advertisement with a QR Code that redirects users to a video trailer.
A QR Code landing page that displays a video game trailer by a gaming studio.

Video QR Code

Deliver views to game trailers

Every game developer knows the importance of a video trailer. Provide a quick way to get to it with the Video QR Code on your displays and banners.
With a simple scan, customers can view one or multiple of your select videos. The QR Code comes with a customizable mobile page where you can include a button to link directly to your website or a retail page where they can purchase your game or product.

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A magazine advertisement for a new game with a QR Code that redirects users to a web page.
A fictional web page from a gaming studio that advertises the latest game in the market.

Dynamic URL QR Code

Boost traffic to your website

Adding more text or images clutters an already limited ad space in magazines and newspapers. But by printing a Dynamic URL QR Code on your ad, interested readers can easily get to your website to learn more about your app or game while occupying a small space. Plus, you’ll get analytics to track the number of scans to your QR Code so you can find out how well your ad placement is doing and use that factor to decide on further improvements.

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Your all-in-one QR Code marketing platform

Now you can fully customize your QR Codes by using your brand colors, add company logo, get scan statistics, and even edit the content after print.

Plus other benefits you’ll enjoy across QR Code Generator PRO

Worry-free, mistake-proof

Integrate QR Codes in the early planning stage and only add the contents when you’re ready to go live, even after print.

Perfect resolution, every time

Your QR Codes stay in high-resolution no matter what they’re printed on. Download in JPG, PNG, SVG, or EPS.

Stay organized effortlessly

Label your QR Codes and create folders to keep them nice and tidy so you can focus on performance.

Collaborate securely online

Add team members to your account and take full control over what they can see or do — complete with their own logins.

Make a great first impression

Customize the short URL or stand out from your competitors and use your own domain to foster brand loyalty.

Stay on top of everything

Add campaign info so you know when the campaign starts, which medium it’s on, and how many copies printed.

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