Get More Reviews from Your Customers With QR Codes

Without a doubt, online reviews are one of the most important aspects of a business’s online presence. Nearly everybody uses them to evaluate companies and products, so good reviews are critical for sales and brand awareness.

When customers write positive reviews about your products and services, it can also help you attract more customers. With the popularity of smartphones and QR Codes, businesses have found new ways to encourage their customers to leave reviews.

QR Codes are matrix barcodes that users can scan with a smartphone camera to go straight to websites, QR Code surveys, or other digital resources. But how can you use them to generate more reviews? QR Code Generator has a few nifty solutions to help!

Why are reviews important?

It’s common for customers to read reviews before making a purchase or trying out a new product or service. A 2021 report by PowerReviews found that 99.9% of consumers read online reviews before making a purchase, up from 97% in 2018.

Additionally, 98% of consumers consider online reviews an important part of their decision-making process. This is the case for businesses across every industry. In short, reviews can truly make or break a business.

The reason why customers care so much about online reviews is that they reflect the trustworthiness and reputation of a business. This is especially important when a customer first comes into contact with a new brand.

If a Google Business Profile comes up with tons of bad reviews, you can bet that there’s a good chance customers will never visit that business or website. And they won’t be alone—the PowerReviews report also shows that 96% of customers would avoid a business with negative reviews.

Nevertheless, negative reviews don’t mean that your business is doomed. When you’ve been around long enough, a negative review is bound to happen. You can mitigate the effect of bad reviews by replying to them publicly, professionally, and in a manner that provides a solution.

The overall point of reviews is that potential customers can see how you handle missteps, mistakes, and lapses in quality. If you publicly convey that customer service is important to your business, customers are sure to take note and make more purchases from you. 

Online reviews statistics

To further highlight why online reviews are so important for today’s businesses, take a look at these statistics:

So, what does this reveal? All business owners should take the time and effort to generate good reviews—and a lot of them. And the easiest way to do that is with call-to-action QR Codes that prompt customers to leave reviews.

The top types of QR Codes to generate more reviews

Although it may feel uncomfortable to ask customers for reviews, customers are generally willing to leave them when they’re satisfied. There are many popular platforms for obtaining reviews, the major players being social media sites and Google Business Profile. But it can be tough when you’re starting from scratch. 

If you’d like to generate reviews for use within your own business or website, there are specific types of QR Codes made exactly for this purpose.

Rating QR Code

Rating QR Codes are the quickest way to get reviews. Customers scan them to visit a review link where they can leave an emoji-based rating and a short description of their experience in under 60 seconds. 

You’ll then receive a copy of the review via email, and you can display the ratings on your website, QR Code landing page, portfolio, digital business card, and more. Rating QR Codes connect to a short URL, which you can also publish on other platforms, such as social media.

Example of a Rating QR Code and it's mobile-optimized landing page
Example of a Rating QR Code

Pro tip: QR Codes and rating pages are completely customizable to fit your brand. You can choose your exact brand colors, play with the edges and frames of your QR Code, and even add your logo. But there are a few things to keep in mind when it comes to QR Code design. Take a look at these QR Code design tips when getting started.

Example of Rating QR Code for a new product
Example of Rating QR Code for a new product

Feedback QR Code

A Feedback QR Code may be more useful if you’re looking for in-depth reviews. This type of QR Code uses a star rating (out of five) and a much more detailed feedback page. Your feedback page can include sections for customers to review different aspects of your products or services.

Example of a Feedback QR Code
Example of a Feedback QR Code

For example, if you’re a hotel manager, you might be interested in feedback on your room cleanliness, reception, meeting rooms, amenities, and connected services like a bar, restaurant, or spa. 

The same customization features also apply to feedback QR Codes, so you can customize your QR Code and feedback page to perfectly match your brand.

Social Media QR Code

If you intend to showcase your business reviews from public review sites such as Yelp, TripAdvisor, or Trustpilot, you can do this with Social Media QR Codes. This type of QR Code displays all of your social media links on one convenient mobile-optimized page. 

These Codes are particularly handy when moving users from desktop to mobile. Instead of searching all the links themselves, they can just scan the QR Code with their smartphone and go directly to the review page. 

Pro tip: Trustpilot also has a handy method to integrate Trustpilot and non-Trustpilot reviews so they appear in one convenient place for customers. 

Use case examples for how QR Codes can increase customer reviews

Whether your goal is to get more feedback, generate online ratings, or showcase how awesome your business is, QR Codes perfectly complement the online review process. We’ve got some business use cases below for inspiration on how this works in real life.

On receipts or table tents

Example of a rating QR Code on a customer receipt at a restaurant
Example of a rating QR Code on a customer receipt at a restaurant

The food industry heavily relies on online reviews because customers often use this as their deciding factor for whether to visit a restaurant or not. 

One method to generate more online reviews as a restaurant is to add Rating QR Codes to customer receipts and tables. Customers then have the chance to leave a review either at the restaurant or later when they have the time.

After fitness classes

Example of a Rating QR Code for a fitness class
Example of a Rating QR Code for a fitness class

Gyms and fitness studios that offer training classes are likely to be more successful when those classes meet customer expectations. After implementing a new class, you can send follow-up emails to attendees with a Rating QR Code for them to leave some feedback on how they felt about the class. 

Alternatively, if you’d like to gauge customer satisfaction for your entire facility, you may consider sending a Feedback QR Code. Posters with Feedback or Rating QR Codes in the changing room can also help generate organic reviews.

Around a retail shop

Example of a Rating QR Code for a fashion retailer
Example of a Rating QR Code for a fashion retailer

Fashion retailers have to change their available products often based on current seasons and trends. Adding a Rating QR Code around your store could generate insight into whether customers found a certain seasonal collection or a new designer’s clothes interesting or not. 

Place them at the cash register, in the dressing room, or even on the products themselves to maximize the chances that customers will use them.

In software and apps

Example of a Feedback QR Code on video game product packaging
Example of a Feedback QR Code on video game product packaging

Software and technology products can only be successful when the user experience meets customer expectations. You can add a Feedback QR Code to product packaging, embed it in website landing pages, or send it out via email to ask for customers’ thoughts. 

Include questions about different aspects of product use and then optimize and update your software based on this feedback.

In hotel rooms

Example of a Feedback QR Code on a table tent in a hotel room
Example of a Feedback QR Code on a table tent in a hotel room

Hotels and tourism-related businesses rely heavily on online reviews and customer feedback to get bookings. A hotel could include a Feedback QR Code on a printed table card in every hotel room so guests can submit detailed feedback on their experiences. 

This could reveal potential problems that hotel managers haven’t discovered before, helping ensure that each aspect of the hotel meets guest expectations.

After hospital appointments

Example of a Feedback QR Code on a form at the dental clinic
Example of a Feedback QR Code on a form at the dental clinic

When it comes to healthcare services, online reviews make a huge difference in how potential customers perceive a business. The process of finding the right doctor or dentist often includes comparing online reviews to see whether other patients were satisfied or not. 

As a healthcare provider, you can simplify the process of getting feedback on every aspect of patient visits with Feedback QR Codes. Print them on forms or business cards or send them out via follow-up emails so that patients can fill them out later when they have time. 

On product packaging

Brands are now utilizing QR Codes on product packaging as a way for customers to easily engage with them and leave reviews after using the product. This method gives customers a seamless and convenient way to leave feedback without having to go through the hassle of searching for the brand’s website or social media page.

After scanning the QR Code, customers go straight to a review URL where they can quickly and easily share their thoughts on the product.

Best practices for using a QR Code generator for reviews

To effectively use QR Codes for gathering more customer reviews, here are some best practices to follow:

  • Use a reliable QR Code generator, like QR Code Generator PRO, to easily create and customize QR Codes for different use cases. You can create Dynamic QR Codes that let you track their performance in real time.

  • Directly link the QR Code to the review page or form to make it as easy as possible for new customers to leave feedback.

  • Ensure mobile-friendliness with a simple review interface that users can easily access and fill out on a smartphone.

  • Provide clear instructions for users to follow so they know what to expect when they scan the QR Code. This can include a short message or call to action (CTA) that clearly states the purpose of the QR Code and how it benefits the customer.

  • Strategically place the QR Codes in locations that are easily accessible and visible to customers, such as on products, packaging, stickers, receipts, or in-store displays.

  • Test your QR Codes before printing to ensure they work properly and lead to the intended business pages or forms.

  • Continuously monitor and analyze the performance of your QR Codes to make any necessary adjustments or improvements for optimal results.

Gather feedback and reviews with QR Codes today

QR Codes empower businesses to collect more reviews and feedback from their customers. In turn, this helps them improve their products or services and ultimately increase customer satisfaction and loyalty.

With a reliable QR Code generator like QR Code Generator PRO, businesses can create QR Codes for different use cases and customize them to fit their brand. Plus, with real-time performance tracking, businesses can easily monitor and improve the success rate of their QR Codes, making it a valuable tool for any marketing campaign.

Are you ready to leverage the power of QR Codes and gather more feedback and reviews from your customers? Try out QR Code Generator PRO today!

Tobias Funke

Tobias Funke is Bitly’s Vice President of Product. With a background in software engineering, he has a decade of combined experience in product development and the QR Code space. Tobias leads a team that developed one of the most successful and popular QR Code generators available. His entrepreneurial and growth mindset helps build products that continuously disrupt the market. You can connect with Tobias on LinkedIn.

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