How to Create Custom Event Badges with QR Codes

When do you need custom event badges with QR Codes?

Custom event badges with QR Codes can be used for many purposes, because they simplify the event entrance process, as well as come with added marketing and networking opportunities (more on this in the next section). Here are a few circumstances of when they make sense to use.

Conventions

Conventions often involve a large group of people attending the same event, sometimes in the tens of thousands. The larger the convention, the more pressure there is on the admissions team to make sure people aren’t waiting in line for too long. To make both admissions and re-entry faster, using digital methods can help with this. In this case, creating large batches of Static QR Codes can help streamline this process, because attendees can simply show the QR Code on the mobile device instead of having to keep track of a printed ticket.

Conferences

Conferences work in the same manner as conventions but have the additional element of networking involved. You can add vCard Plus QR Codes to custom event badges that enable participants to network with a digital business card, a huge advantage if you’re looking for leads or to get hired. Digital business cards bring many benefits to networking, including enabling quick swapping and uploading of contact details, adding additional space that would otherwise be limited on print business cards, tracking of new contacts made, and easy forwarding of details for additionally interested parties (like the correct hiring manager).

Work & company events

Companies themselves also host events for their employees to network or encourage their employees to go to specific networking events to improve brand awareness for the company. Employees can equip themselves with custom badges with vCard Plus QR Codes to streamline their networking efforts. Particularly useful for self-hosted company events, if you use Dynamic QR Codes you can track how many contacts were exchanged to get an idea of how well this strategy is working with QR Code scanning metrics.

Concerts & entertainment events

Concerts and other types of entertainment events like plays, festivals, or even the Olympics need to implement smooth admissions strategies to function properly. When you add QR Codes to the mix, not only can you make admissions faster, but there’s also an opportunity for extra marketing by linking QR Codes to content like coupons, giveaways, and social media links.

Why should you use custom event badges with QR Codes?

QR Codes were originally developed to improve on the technology of Barcodes. Through their square shape, QR Codes can be read both horizontally and vertically, making them faster and able to hold complex and larger amounts of data. What’s more, QR Code Generator has added yet further benefits to QR Codes, which are described below.

Unique customization capabilities

QR Code Generator takes customization to the max. You can style your QR Codes based on specific brand colors for custom frames and edges, a logo or image in the middle, and a unique CTA (call to action) within your frame. QR Codes can be styled to match any type of event, brand design, and specific size required.

QR Code tracking for event data

If you’d like to keep track of QR Code data for marketing campaigns and ROI (return on investment) calculations, you can do so when you opt for Dynamic QR Codes. When using QR Code Generator software, you can view scan metrics by location (city and country), time scanned, operating device used, and unique vs. total scans. These metrics provide an overview of the success of your event and the related QR Code marketing. What’s more, you can even integrate QR Codes with Google Analytics to track all the necessary details.

Always editable

Another great aspect of Dynamic QR Codes is that they can be edited and updated as needed. For example, if you need to update or have accidentally made a mistake in a link, as well as even changing your type of QR Code, you can do this whenever necessary without changing the appearance of the original QR Code. This is especially useful for QR Codes used on printed materials like custom event badges because they don’t need to be reprinted in case of changes.

Additional marketing opportunity

In the same manner that QR Codes boost marketing on event tickets, custom event badges can be used in the same manner. For example, let’s say there’s a large music festival that happens over a period of multiple days and stages. With so many options to choose from, it could be a bit overwhelming for customers. You could simplify the planning for customers so they feel like they’re able to reach their favorite events on time by creating an app. Add an App Store QR Code to the event badges and make it easy for customers to download, plan their experience, and even share it on social media.