4 Brilliant Ways QR Codes Improve Your Website

Give your website a new look! If your business relies on driving traffic and building a community online, then you need to create a solid marketing plan. Adding a QR Code to your website can give that extra push to get more visitors, convert more leads into sales, and grow your digital presence.

How can QR Codes improve your website?

As they are still a novelty, QR Codes are a cool way of garnering attention. With decorative frames, customizable edges, and colors, you stand out while streamlining people’s online experience, using your website as a jumping-off point for them to discover your different digital platforms. 

Famed as the great bridges linking the offline to the online world, QR Codes can also lead from desktop to mobile seamlessly. Here are four reasons why they are the Holy Grail of boosting the user experience on your website.

Direct traffic from your website to your offline locations

Advertise your business online, but better. 

It’s one thing to inform your customers of your stores, it’s another to give them mobile-optimized location services, complete with your opening hours and list of services to take on-the-go. Your visitors no longer have to take a screenshot of your webpage, memorize the location, or google halfway out the door: what’s the address? The Business Page QR Code is all about that magically convenient, mobile-friendly information sharing. It connects people through Google maps, so they can find you in the muggle world without a hitch.

A streamlined solution for linking to mobile apps

Yes, you should definitely send your visitors on a scavenger hunt from your website through the Android’s Playstore or Mac’s Applestore in order to find your newly launched mobile app. You know, a la Raiders of the Lost Ark. No. 

Let’s face it, typing and searching are quickly turning into an obstacle standing between you and higher app downloads. Visitors are already on that web page which is advertising this new, wonderful app of yours, so make it easier for them to get it. 

The App Store QR Code? With a simple scan, it links to multiple stores at once, making it easier for the usually divided  Android and Apple mobile-user to connect to your app.

Mobile-friendly content on-the-go

Are you in the consumer electronics industry? Or tourism? If you are offering any documents on your desktop that are really useful in a mobile-friendly format, such as instruction manuals or travel guides, then consider using the PDF QR Code

If your customers need to fix their washing machine, they probably don’t want to take their entire desktop with them. With QR Codes, you can optimize any document to fit a mobile format easily.

Always stay connected to your fans

Consumers want to better connect with their favorite brands.

Want to automatically make it so that people who access your contact information on your website are more likely to save it to their mobile devices? Excellent! So does QR Code Generator PRO. The vCard Plus QR Code displays your phone number, email, and even directions to your office or store. And, with a ‘save to phone’ button, your details can slip into your customers’ and leads’ smartphone effortlessly. 

If you want customers to grow with your products and services over time, opt for the Social Media QR Code. This Code connects your fans to your brand by allowing them to choose which social media platform they want to engage with you on. 

Examples of how QR Codes can increase user flow on your website

Making content that shows people why what you are offering is something they need in their lives is what websites are all about. But the digital extends passed a simple website. 

Chick-fil-a recently boosted app downloads by linking customers to several app stores via one QR Code. Meanwhile, more and more companies like Nike and Wendy’s are turning to AR in order to advertise exclusive offers and give a chance to customers to really engage with their brand.  

What about Instagram or Twitter? Social media helps boost sales by creating a solid relationship with customers and weaving brand trust. 

All of these benefits can come in handy on any platform, including your website. Here are four user cases exemplifying how, if done right, you can apply the power of QR Codes to any web page in order to dive deeper into the convenience of the digital age. 

And if they are doing it, why not you?

The Vonsite

Social Media QR Code is being used alongside an exit intent pop-up
Social Media QR Code is being used alongside an exit intent pop-up. Source: thevonsite.com

Want an innovative way to shake up the opt-in pop-up form on your website? VonInc makes it an instrumental tool in keeping visitors in the loop and increasing their follower count on a variety of communication channels with our Social Media QR Code. Plus, by playing with the different QR Code design options, they reinforce their brand image by making it instantly recognizable.

The QR Code is novel and intriguing, so by putting it at the forefront of your website, you are inviting visitors to find out more about you, your brand, your products, and your services. It’s a brilliant way to initiate what could turn into a long-lasting connection with your clients.

How to create your own Social Media  QR Code:

  1. Sign up to QR Code Generator PRO and get started. The first 14 days are on the house. After the trial is over, you can upgrade at any time to continue using the QR Code if you decide the tool is right for you.
  2. Once your account is activated, select Create QR Code in the dashboard then click on the Social Media QR Code.
  3. Here is your chance to share the different access points with which visitors can connect to you. Add your Snapchat, Instagram, Facebook, Twitter, Pinterest, LinkedIn, Dribble, and/or YouTube account, then click Next.
  4. Personalize it further by selecting one of the ready-made QR Code frames and add your own custom CTA to urge your audience to scan the Code. Vonsite, for example, gave their audience a nudge with a helpful Scan Me at the bottom of the frame. 
  5. Now it’s time to play around with your design. Vonsite’s brand image uses a classic black and white color palette. But, if your brand is all about the rainbow, for instance, QR Code Generator PRO has you covered with a variety of color options. You can also upload a logo at the center of your QR Code and change the Code’s edges or pixel shape to suit you or your brand image. 
  6. Finally, download and integrate it onto your website design.

ScorVirgo

vCard Plus QR Code in the "Contact Us" section of a website
vCard Plus QR Code in the “Contact Us” section of a website. Source: scorvirgo.me

Streamlining your channels of communication to better connect with potential customers makes a huge difference.

Which is what makes ScorVirgo’s application of our vCard Plus QR Code hype-worthy. Their CTA is directly integrated into their contact us section, encouraging visitors to initiate dialogue. By placing the QR Code, which automatically leads scanners to save the company’s contact information to their mobile devices in the Let’s Talk section, they deliver exactly what one would expect to find from the Code. Meeting expectations in marketing is one easy way of creating a seamless user experience for your target audience.

How to create your own vCard Plus QR Code:

  1. Same as with the Social Media QR Code, you just need to sign up to QR Code Generator PRO to get started. The first 14 days? On the house. 
  2. Once your account is activated, select Create QR Code in the dashboard then click on the vCard Plus QR Code.
  3. Here you can add a profile picture, of either you or your company logo, and list all of your contact information, such as phone number, email address, website, and preferred social media account. The top banner creates shortcuts that enable your customers to directly send you a text message, reach you by phone or video call, and email you. Once you are happy with the layout and information, click Next.
  4. Personalize it further by selecting one of the ready-made QR Code frames and add your own custom CTA to urge your audience to scan the Code. But, if the section of your website where you will incorporate the QR Code already has a CTA, you can opt-out. ScorVirgo, for example, already had a Let’s Talk sub-header in the contact information section, so they went frameless. 
  5. Now it’s time to play around with your design. ScorVirgo’s brand image is also all about that classic black and white color palette. But, if your brand is geared more towards the rainbow, for instance, QR Code Generator PRO has you covered with a variety of color options. You can also upload a logo at the center of your QR Code and change the Code’s edges or pixel shape to suit you or your brand image. 
  6. Finally, download and integrate it onto your website design.

Yahoo! Sports

Source: sports.yahoo.com

Want to offer people the convenience of mobile-ready streaming services? The QR Code can oblige. Yahoo! Sports offers people the chance to instantly watch local and primetime sporting events from anywhere on any mobile device with the help of our App Store QR Code.

How to create your own App Store QR Code:

  1. If you read the instructions for the first two, you know how it goes. If not, sign up to QR Code Generator PRO and get started. The first 14 days are on the house. And, after the trial is over, you can upgrade at any time to continue using the QR Code if you decide the tool is right for you.
  2. Once your account is activated, select Create QR Code in the dashboard then click on the App Store QR Code.
  3. Upload the app and customize the layout of the mobile-friendly page. Add a picture, a short description, and even a trailer video in case your audience wants to learn more about your product. When you are done, click Next.
  4. Personalize it further by selecting one of the ready-made QR Code frames and add your own custom CTA to urge your audience to scan the Code. Here, Yahoo! Sports, for example, opted to help their audience know what they needed to do by adding a smartphone icon next to the Scan Me CTA at the bottom of the frame. 
  5. Now it’s time to play around with your design. Yahoo! Sports is all about brand image color and QR Code Generator has a variety of color options that can help you do the same. You can also upload a logo at the center of your QR Code and change the Code’s edges or pixel shape to suit you or your brand image. 
  6. Finally, download and integrate it onto your website design. 

Friends of Bache Martin

Bridging the gap between desktop and mobile with the Dynamic URL QR Code
Bridging the gap between desktop and mobile with the Dynamic URL QR Code. Source: friendsofbachemartin.org

We know it sounds like a joke, but there is no reason why you cannot motivate your website visitors into action by redirecting them to a mobile-friendly sign-up page. Take inspiration from Friends of Bache Martin, who urge their visitors to engage with them on different platforms with our Dynamic URL QR Code.

How to create your own Dynamic URL QR Code:

You know the drill! Let’s say it one more time for those who might have just joined in.

  1. Sign up to QR Code Generator PRO and get started. The first 14 days are free of charge. After the trial is over, you can upgrade at any time to continue using the QR Code if you decide the tool fits your digital marketing needs. 
  2. Once your account is activated, select Create QR Code in the dashboard then click on the Dynamic URL QR Code.
  3. Here you can either choose to redirect instantly to your desired web page or provide the link in a mobile-optimized page. If you select the latter, you can customize it to match your website’s design layout and colors. Once you have uploaded your landing page and filled in all the necessary information you want to share, click “Next”.
  4. Personalize it further by selecting one of the ready-made QR Code frames and add your own custom CTA to urge your audience to scan the Code. 
  5. Now it’s time to play around with your design. QR Code Generator has you covered with a variety of color options. You can also upload a logo at the center of your QR Code and change the Code’s edges or pixel shape to suit you or your brand image. 
  6. Finally, download and integrate it onto your website design. 

Maybe your website is not there yet when it comes to mobile-optimization. So QR Codes give you the unique opportunity to appeal to mobile visitors by offering a landing page that is formatted to fit any mobile device. If you’re still not convinced, give our free 14-day trial a go. Signup takes seconds and no credit card needed!

Author
Georgia Zouganeli

Georgia Zouganeli is a content writer for QR-Code-Generator.com. She was born in Florida, USA but raised in La Baule, France, and is now based in Münster, Germany. She specializes in creative and SEO writing, as well as in copywriting. Feel free to connect with her on LinkedIn!

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