QR Code Generator is Now QRCG by Bitly

If you’ve recently visited our site, you may have noticed something new. QR Code Generator is now QRCG by Bitly. From a refreshed website and updated visuals to a new logo and brand identity, these changes reflect how our product is evolving—and mark the beginning of a new chapter as we continue investing in a better experience for our customers.
QR Codes power quick, real-world moments, and they should be just as simple to create as they are to scan. That’s what QRCG by Bitly is built for: making it as easy as possible to generate a QR Code in seconds. It should work every time, look the way you want it to, and get you where you need to go without extra steps or complexity.

Here’s what you need to know
We’ve updated our name and branding to reflect how the product is evolving and the continued investment behind it. QRCG by Bitly is now clearly supported by Bitly—bringing stronger standards for reliability, trust, and performance to every QR Code created on the platform. You might be wondering what this means for you. The good news is your experience stays the same where it matters most:
- Your account, plan, and QR Codes will continue to work as they do today
- There’s no migration or action required
- Everything will keep functioning just as it has before
At the same time, we have a number of exciting updates planned and on the way. We know you rely on QR Codes to connect real-world moments to digital experiences, and we’re excited to continue building a product that makes that faster, easier, and more reliable every day!

What’s next on the horizon
QRCG by Bitly continues to focus on one thing: making it easy to create QR Codes that just work. Right now, you can generate QR Codes in minutes, customize them with your logo and brand colors, and launch quickly without extra steps or complexity. Create, preview, and test your code—then track, redirect, and control it with confidence as your campaigns evolve and you learn what resonates with your audience. Choose from 20+ different QR Code types and ready-made content pages that make post-scan actions easy, and then measure your campaign’s success as it happens.
Beyond what you already know and love about QRCG, you’ll soon start to see ongoing improvements across the product, including updates to usability, performance, and new capabilities—like our recently released API. And we’re just getting started! Stay tuned for more, including new integrations and expanded functionality in the months ahead.
Making every scan count
We’re excited about this next step and what it unlocks moving forward. As QR Codes continue to power everyday connections between physical and digital experiences, we’re committed to making that connection as simple, fast, and dependable as possible.For a deeper look at what’s behind this update, you can read the full announcement from Bitly.


