QR Code Campaign Examples
There have been numerous brands that have effectively used QR Codes in their advertising both online and in retail shops. An inspiring QR Code campaign include Heinz, the leader in food condiments, who put QR Codes on ketchup bottles in US restaurants to promote its environment-friendly packaging. The Codes linked to a mobile landing page where users could win prizes by answering a trivia question. When popular messenger WhatsApp launched Whatsapp Web, along with it came the inspiring use of QR Codes that can be scanned so the Internet browser can log in and automatically sync with the smartphone’s messages. Even Apple has integrated QR Codes into setting up compatible accessories for HomeKit.
Inspiring QR Code ad campaigns are everywhere. These days, it’s very common to see products with a QR Code on them. You can find QR Codes on clothing tags in retail shops, on wine bottles, and even on produce at grocery stores, for example. The QR Code campaign examples shown in this page vary from banner ads and posters to business cards and product packaging to show the versatility of Codes.
QR Code Design Ideas
Besides the versatile functionality of the QR Code, one of the most appealing factors about it is its design adaptability. With Codes, you can incorporate your brand logo and colors into your product design. Unlike barcodes, QR Codes are easy to customize and a lot less intimidating for the consumer. We encourage personalizing with your brand shown in the QR Code campaign examples on this page to catch the attention of your current customers and passersby.
QR Code Examples in Ads
Because QR Codes are so versatile, they can be used in any print or online advertising campaign. If your goal is to increase your social media following, you can place the Social Media QR Code in shops to lead customers to any and all of your social media platforms. If you’re promoting a mobile app, the App QR Code can go on your website banner and printed flyers. Event planners can use the Event QR Code to provide details about an upcoming event such as the date, location, parking, dress code, etc. There’s a QR Code type that can match any ad campaign.
QR Code Ideas for Your Business
The possibilities are endless for a business to use QR Codes. QR Codes can be placed on windows to easily advertise store or office information about opening times, contact details and more. For the small business, you can even use the Business QR Code as your dedicated mobile website to keep costs low. As with other QR Codes, you can update the information any time without having to create or print a new QR Code. With Codes, you can change it up any time without having to spend your advertising budget.
QR Code Ideas for Networking
Companies can upgrade to the vCard Plus when providing printed business cards for employees. This latest version of the vCard Code still allows contact details to be saved to any smartphone but it holds more information such as an address, profile picture, links to social media platforms, and more. Plus, the QR Code comes with a customizable short URL to use in emails and company e-newsletters to get to the information from the web.
QR Code Ideas for Promotions
For any business, QR Codes that link to a sales promotion is effective marketing since it provides incentive for customers to scan them. If you have a discount to advertise, Coupon Codes are perfect for customers to check out the promo and redeem it online or at your brick-and-mortar retail store. Advertising a new product with video trailers? The Video QR Code is awesome for sharing multiple videos all on one page.
What are QR Codes?
QR Codes are two-dimensional barcodes that can be easily scanned with a mobile device to get to your online content. QR stands for Quick Response which refers to the instant information access hidden in the Code. QR Codes are customizable, both in function and design. They are the best channel for connecting traditional print media to any interactive content. If you want to learn more about the QR Code structure, click here.