Use a Video QR Code Generator to Display Media
What is a Video QR Code?
A Video QR Code makes it easy to share YouTube content or other video files with your target audience. Depending on your needs, you can upload one or multiple videos to a single code. When scanned, the QR Code directs users to a mobile-friendly summary page where the videos are displayed.
This solution is perfect for connecting your audience with engaging video content, such as entertaining clips on your website, educational tutorials, or embedded YouTube links.
By simplifying video access via a quick mobile scan, Video QR Codes eliminate the need for manual URL typing, making it easier for your audience to interact with your content wherever they are.
What information can I display on a QR Code Video?
When using QR Code Generator PRO to convert a video to a QR Code, you can display the following elements on a mobile-optimized summary page:
- Your company name, a headline, your website link, and a short business description.
- A featured image and customizable brand colors.
- Unlimited YouTube videos or other video files, along with descriptions for each video (with the functionality to highlight one as the primary video).
- An optional, customizable CTA button to direct audiences to another link, such as a landing page or your website.
- Social media profile links (like a YouTube channel URL) displayed through their respective icons and an optional sharing button.
Why do I need a QR Code Video?
People now spend an average of 17 hours per week watching videos online, and YouTube reports its audience watches roughly one billion hours of content on TVs daily. Clearly, video is a cornerstone of modern marketing and a key driver of user engagement.
But is video marketing with QR Codes worthwhile? Absolutely! Here's why a Video QR Code is a must-have:
Share one or multiple YouTube videos
With a Video QR Code, you can easily upload and display one or more YouTube videos on a single summary page. This eliminates the need for multiple codes or manual searches for video links. Just a quick scan with a smartphone, and voilà—instant access to your content!
Give visitors a full picture of your business
A Video QR Code’s summary page can include comprehensive details about you and your business, including social media links, a brief business description, and even custom branding. Whether you’re driving traffic to your YouTube channels, highlighting a product, or promoting your brand, this is a great way to present a full view of your business in one place.
Add video content to print marketing
Print marketing is sometimes considered outdated, but it remains valuable in the digital age due to its ability to foster better message retention. It also helps boost business credibility and trust.
Adding videos to print marketing materials might seem impossible—unless you use Video QR Codes. By embedding video content into flyers, brochures, and direct mail, these pixelated two-dimensional barcodes allow you to engage print audiences and extend your reach beyond digital platforms.
Track, edit, and update your QR Code Video
That's right! QR Codes allow you to track both print and digital marketing campaigns, helping you better understand your target audience and gauge the effectiveness of your marketing strategies.
Dynamic QR Codes created with QR Code Generator PRO provide real-time data such as location by country and city, unique vs. total scans, time scanned, and the device used—giving you actionable insights to optimize your campaigns.
Unlike Static QR Codes, Dynamic QR Codes can also be edited and updated as needed. This means you can swap out video links or even change your QR Code solution without needing to reprint the code.
Customizable for your needs
The best QR Code generators allow you to customize QR Codes to align with your brand and aesthetic requirements. This boosts audience recognition and makes your codes stand out, encouraging more scans.
With QR Code Generator PRO, you can customize Video QR Codes and summary pages using your existing brand colors and logo. What's more, you can create custom frames with unique calls-to-action (CTAs) and creative patterns to match your style.
Maximum data capacity with quick load times
QR Codes were designed to improve operational efficiency. They store significantly more information than traditional barcodes, allowing businesses to share a broader range of content.
Their innovative design allows them to be read both horizontally and vertically, enabling your target audience to load videos quickly without needing to adjust their smartphones when scanning codes.
How to create QR Codes for video
Convinced about the value of Video QR Codes? Here's a step-by-step guide to creating them with QR Code Generator PRO:
- Sign up for QR Code Generator PRO and start with a 14-day free trial. You can upgrade at any time to continue using the tool if it meets your needs.
- Once your account is activated, select Create QR Code in the dashboard and choose Video.
- Name your code and customize the summary page colors to match your style or brand identity. You can also upload a featured image, logo, or welcome screen to amplify your branding.
- Add your company name, a headline, and a short description to provide information about your page. You also have the option to include a custom CTA button with an additional link (like your website or landing page).
- Copy your video's YouTube URL and select Add Video. If you’re adding multiple videos, use the checkbox to highlight which one should display first. The YouTube description is automatically added for each video but can be edited if needed.
- Include social media links through their respective icons and an optional sharing button.
- Select a ready-made QR Code frame and add custom text to encourage your audience to scan the code to view your videos.
- Add final touches, such as placing a logo in the center of your QR Code and adjusting its color to match your brand.
- Once satisfied, download the QR Code and incorporate it into your print and digital marketing materials.
Can I see some use cases for a QR Code Video?
Video QR Codes are incredibly versatile and can fit into many business environments. Here are some industries that can benefit from this innovation:
Gyms & wellness studios
Gyms and wellness studios can use Video QR Codes in their establishments to share workout tutorials, helping members exercise independently. They can also incorporate them into marketing materials, such as banners, to showcase videos of their facilities and classes—an excellent way to attract potential clients.
You can even share step-by-step video instructions with QR Codes, adding them to workout equipment to help members ensure they’re using the equipment correctly.
Tourism
Offering a glimpse of your tourist experiences is a great way to generate interest in your services. QR Codes for travel make this possible by linking to videos that showcase destinations or feature customers enjoying activities, encouraging more bookings.
Professional use
For videographers, wedding planners, architects, makeup artists, or other professionals who showcase their work with videos, QR Codes are invaluable. Use Video QR Codes for portfolios by linking to recordings of your work and sharing them via business cards, print ads, or your website to reach potential clients. A QR Code resume is also a great way to stand out in a competitive job market.
What are some best practices for using a QR Code Video?
Your success with Video QR Codes will depend on how you create and implement them. Here are some best practices to keep in mind for optimal results:
Uploading videos
Although you can upload unlimited YouTube videos to a Video QR Code, it's best to include only a few of your best, shorter-length videos. Using long or excessive videos can slow page loading times and overwhelm your audience.
Minimum size
We recommend a minimum QR Code size of 2 x 2 cm (around 0.8 x 0.8 in) to ensure easy scannability by QR Code readers and smartphone cameras. If you're unsure whether your QR Code is too small, opt for a larger size to avoid scanning issues. QR Codes are highly flexible and can always be scaled up—even up to the size of a billboard ad.
Logo
Add your logo to the center of your custom Video QR Code. This enhances brand recognition and can help customers feel confident about scanning your codes.
Colors
With flexible tools like QR Code Generator PRO and Canva, you can seamlessly align marketing assets with your overall brand identity. Use Canva’s customization features to design promotional materials and QR Code Generator PRO to create branded QR Codes that match your style.
Just keep in mind a few QR Code design essentials: Always use a darker foreground color with a lighter background color, and maintain a quiet zone around the code to avoid scanning issues.
Printing formats
Choose the most appropriate download format for your intended marketing medium to ensure seamless scanning. For example, JPG is a great option for print media.
QR Code Generator offers four image file formats for QR Codes—JPG, PNG, EPS, and SVG—giving you complete flexibility over what you add QR Codes to and how you use them.
FAQ
Converting a video to a QR Code is simple—all you need is the video’s link. Follow the steps in the section titled "How to create a QR Code for a video?" to generate QR Codes using QR Code Generator PRO.
Open your smartphone’s camera and point it at the Video QR Code you want to decode. Most Android and Apple devices support QR Code scanning directly through the camera. If your phone doesn’t have this feature, there are many types of QR Code scanning apps that you can download from the app store. Alternatively, check if your phone already has a pre-installed app for this purpose.
You can link virtually unlimited videos to a QR Code. However, uploading too many videos may slow down loading times and overwhelm viewers. For the best experience, include a few of your most relevant and high-quality videos, and direct audiences to your YouTube channel if you’d like them to see more.
If you want to share your full YouTube channel link via QR Code, rather than just a few videos, you can use a Dynamic URL QR Code. Just log in to your QR Code Generator PRO account, select Create QR Code, then Website, and paste the link to your YouTube channel.
Log in to your QR Code Generator PRO account, tap Create QR Code, choose Video, and then select Add Video. Pick the videos you want to include in your playlist, and our tool will add them to a summary page linked to your QR Code.
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