How to Make an Instagram QR Code for Your Content

Why do I need an Instagram QR Code?

If your brand focuses on visual content, then using Instagram as a promotional platform is the best choice when it comes to social media. But the road to viral status is no easy feat. It requires not just engaging content but also the digital tools and know-how necessary to help you build your follower count and promote your Instagram page online and offline.

Here, we take you through the nitty-gritty of how to generate a QR Code for Instagram and all the reasons why you might want to create one.

1. A flexible marketing tool

These days, contactless marketing is everything — which is why Instagram launched its own in-app QR Code generator in August 2020, to make it easier for users or companies to share their profiles. However, there are a few reasons why you might want to create a QR Code for Instagram outside the app.

Instagram’s QR Code customization options are limited to a background with their brand colors or an emoji — fun, but perhaps not the QR Code that would be best suited to your business or brand. With our QR Code Generator, you can customize every aspect of your QR Code, such as the frame, colors, and CTA. It’s even possible to create an Instagram QR Code with a logo.

The images below highlight the differences between the two kinds of QR Code:

2. Easily gain followers with seamless access to your Instagram profile from print

Why do you want to make a QR Code for Instagram, especially if you’re using print media? Consider this: the more people have access to your profile, the higher your chances are of increasing engagement rates. Higher engagement rates often correlate to more conversions and a boost in business growth.

That’s where QR Codes come in: they provide an opportunity for you to bridge the gap between digital and offline marketing. By placing a QR Code on a print ad, consumers are able to connect directly with your brand: to follow you, they only need to scan the QR Code and take it from there.

3. Complete QR Code customization options for your brand

Want to take your QR Code marketing even further? We have the perfect solution: the Dynamic URL QR Code. This allows you access to the full range of customization options that will help you match your Instagram QR Code to your branding, along with scan data and the ability to edit the URL after the QR Code has been created. If you have multiple Instagram profiles and wish to link to a different one than the one you originally used, then it’s possible to do so with the Dynamic URL QR Code.

4. Holistically align your Instagram campaigns with QR Code tracking & editability

There are two further benefits to creating your Instagram QR Code as a Dynamic URL QR Code: editing and tracking. With a Dynamic URL QR Code, you get the option to update the link within your QR Code anytime without needing to reprint — saving immensely on time, money, and stress!

Furthermore, Dynamic URL QR Codes enable real-time QR Code tracking, meaning you get 24/7 access to your Instagram QR Code scan data across different locations (city and country), operating device used, unique vs. total scans, and time scanned. That’s the finishing touch you need to optimize your Instagram QR Code strategy and calculate print marketing ROI (return on investment)!

Can I see how an Instagram QR Code is used?

Social media can help transform any industry — and for those companies or brands where aesthetics take center stage? Then Instagram is indispensable. We show you how our Instagram QR Code generator might help your business reach its full potential.

Restaurants

Foodies love finding inspiration for new restaurants by scrolling through mouth-watering images on Instagram. And if a friend, family member, or colleague posts about their favorite new place to eat on social media, that’s the best free marketing a restauranteur can hope for. Get in on the act by turning your menu into a QR Code menu by adding a restaurant QR Code linking to Instagram — the perfect excuse for happy customers to follow your profile, snap pictures, and share their praise about your food!

Tourism

People travel for sun, new experiences, beautiful vistas — and there’s a good chance they’ll want to share it on Instagram. In fact, this visual appeal makes it the perfect platform for businesses in the tourism industry, such as tour operators and travel agents, to maximize their audience reach. Pack your Instagram full of inspiring shots from the tours and destinations you offer, and create a window QR Code display or promotional poster linking to your company’s Instagram. When prospective travelers see the sights they’re missing out on, more bookings are sure to be coming your way.

Fashion Retailers

With Instagram’s exponential rise, one beneficiary stands out in particular: the fashion industry. For consumers, it’s ideal for staying on top of trends, styles, and seasons — and there’s ample opportunity for retailers to stay ahead of the curve by using a shop QR Code. Beef up your marketing strategy with a packaging or product QR Code linking to your Instagram profile, or create a giveaway or QR Code raffle to incentivize fashionistas to get on board with your brand. In either case, you have the opportunity to reach out to shoppers across the digital divide, and keep them informed of your latest looks.

Musicians & Artists

The music industry is no stranger to the power of Instagram. It offers bands and artists the chance to speak to fans directly and to keep them informed about fresh releases or upcoming tours. Why not let your band reap the benefits of Instagram by using a QR Code for music? Try adding a QR Code linking to your Instagram profile to concert tickets or promotional posters to boost your following and build your base of devoted fans.

Photographers & Videographers

If you’re a photographer or videographer, there's a chance that Instagram either has or could become your de facto portfolio. And why not? With Instagram’s over one billion users, your work can reach one of the biggest audiences on the planet. Use a QR Code linking to your Instagram profile to take full advantage of the platform — you could add it to and create a QR Code business card, so prospective clients have an instant overview of your skills and abilities.