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Use a Facebook QR Code to Boost Facebook Engagement

What is a Facebook QR Code?

A Facebook QR Code is a QR Code solution that connects to your Facebook profile and summarizes your business with a clear and mobile-friendly page. Facebook QR Codes are perfect for connecting print marketing materials with your Facebook page with just a quick QR Code scan.

A Facebook QR Code landing page example that displays page info and like button

What information can I display on a Facebook QR Code?

A Facebook QR Code displays the following elements:

  • Your Facebook profile URL with a direct link that users can click on.
  • A headline and a short description of your business.
  • A featured image and customizable brand colors.
  • A button to ‘like’ your Facebook page directly within the Facebook QR Code page.
  • Amount of Facebook page likes (can be turned off).
  • An additional link to your website or a landing page below the Facebook information.

Why do I need a Facebook QR Code?

Summarizes your Facebook business page

A Facebook QR Code provides a quick and direct overview of why a user should visit your Facebook page with a headline and short description, as well as the option to like your Facebook page directly (without having to visit it). You can decide whether or not to display your likes, and there’s also an option to link your website or a landing page below the Facebook profile information. This means you can add a Facebook QR Code on other marketing materials and streamline the process for users to connect with your profile via smartphone instead of having to search for the link themselves.

Customizable to match your brand

Both the page connected to your Facebook QR Code and the Facebook QR Code itself is customizable. On your linked page, you can customize it with your brand colors and a logo. QR Codes can be styled with the same branding elements, as well as custom frames with a unique CTA (call to action) and different edge styles. You can also choose from various image file formats when you download your QR Code so that you can adjust its size and style for each type of marketing material you need - both print and digital.

Always editable and updatable

Did you know that QR Codes aren’t always permanent once printed? If you choose a Dynamic QR Code like the Facebook solution, you can update your information connected to that QR Code at any time without having to remake your QR Code. So it’s no problem if you accidentally made a mistake in your link or need to update it for a different profile.Furthermore, if you decide that a different QR Code solution works better than a Facebook QR Code, you can change the solution type anytime you need it!

Facebook QR Code campaign tracking

Dynamic QR Codes are incredibly advantageous for marketing campaigns because they come with QR Code tracking metrics. QR Code Generator software enables you to view real-time data for QR Code scans based on location by city and country, time scanned, operating device used, and unique vs. total scans. This enables optimization and transparent ROI calculations for any of your campaigns that use QR Codes.

Mobile-friendly

Because QR Codes focus on directing users to mobile with a QR Code scan, we at QR Code Generator know how important it is that all your content be viewable on mobile. As a result, any information you connect to QR Codes is automatically ready for mobile devices.

Ideal for print marketing

QR Codes are one of the top solutions for seamlessly connecting print marketing to digital platforms. If you add your Facebook QR Code to print materials, users no longer need to search for your links later (and likely not come back), they can simply scan your QR Code and all the relevant links are right at their fingertips.

How to make a Facebook QR Code?

  1. Sign up to QR Code Generator PRO and get started with a 14-day free trial. You can upgrade at any time to continue using the QR Code if you decide the tool is right for you.
  2. Once your account is activated, select Create QR Code in the dashboard then choose Facebook.
  3. Start by naming your QR Code, and then customize the page colors to match your personal style or company identity. You can also upload a featured image, your logo, or a welcome screen to amplify your branding power.
  4. Next, enter your Facebook page URL, add a headline and short description to inform your audience what the page is about. You also have the option here to add your website below the Facebook profile information to direct further traffic there.
  5. To personalize it further, select one of the ready-made QR Code frames and add your own custom text to urge your audience to scan the Code to like your Facebook page. As an example, you could add “Scan to Like us” or simply “Like Us.”
  6. Add some finishing touches such as adding a logo in the center of your QR Code and changing the Code’s color to suit you.
  7. Finally, download and integrate it into the file design of your print collateral.

Can I see some use cases for a Facebook QR Code?

If you’d like to get inspired to use QR Codes in innovative and unique ways, here are a few examples from fictional brands to get your creativity flowing.

Retailers

Retailers like Elle Boutique wanted to use their store locations and product packaging to increase their Facebook followers. They added a Facebook QR Code to table tents at checkout, in the dressing room, and even on clothing tags so they could maximize the chance for their customers to follow them.

Hotels & Resorts

Grand Hotel & Resort receives substantial amounts of bookings from their Facebook followers. They wanted to take every opportunity to increase Facebook followers by adding a Facebook QR Code to their product packaging, on table tents in the rooms, on their guest manual, and even a poster ad located in their city.

Consumer Packaged Goods

Facebook QR Codes give product packaging the perfect marketing boost. Betty Baker knew that increasing their Facebook followers is key to getting more sales, so they added Facebook QR Codes to every single product package to jumpstart their progress.

Are there any Facebook QR Code best practices I should know about?

Minimum size

Generally speaking, a QR Code should be no smaller than 2 x 2 cm (around 0.8 x 0.8 in), because otherwise, they become too small for people to see and for QR Code scanners to detect. If in doubt about the size, always go larger to ensure that you don’t encounter QR Code scanning problems and lose out on potential customers.

Logo

When designing your Facebook QR Code, you have the option to add your logo (or an image) in the middle. We highly recommend doing this, because it not only helps users recognize your brand in connection with your Facebook page, but it also increases trustworthiness that scanning your QR Code is secure for the user.

Colors

When choosing the colors for your Facebook QR Code, there are a few details to keep in mind. Always use a darker color for the foreground (the black and square pixels itself), a lighter color for the background, and maintain the quiet zone to avoid any scanning issues. For a complete guide on custom QR Code design, we’ve got an overview here.

Printing formats

QR Codes can be downloaded as four different image file formats: JPG, PNG, EPS, or even SVG. This gives you complete flexibility for integrating your QR Code into your marketing material designs in terms of size and format. Adding a QR Code to a design can be done with any photo editing tool.

Optional page Like display

A Facebook QR Code has a unique and highly useful addition: The option to display page likes. For social media, in general, the more likes a page has, the more likely it is to get more. So, you can use this fact to your advantage and turn on your page like count so everyone who scans your QR Code can see it and like your page without even having to visit it directly.

FAQ

All you need to scan a Facebook QR Code is a QR Code scanning app on your smartphone. There are many options in the app store, and sometimes they even come pre-installed. Furthermore, certain newer models of Android and Apple phones have enabled QR Code scanning directly through their camera.

Your Facebook Code should be no smaller than 2 x 2 cm (around 0.8 x 0.8 in), but the exact size you need depends on how you want to display it. All QR Codes are adjustable in size and can be made to match with all types of designs. We’ve got a guide with more details on printing QR Codes here for a bit more help.

No, you can only link to one Facebook page per Facebook QR Code. If you’d like to promote multiple pages, you’ll need to make separate Facebook QR Codes. It’s actually better to market them in this way anyway because you’ll get better results when you focus the audience on one specific page. If you’d like to add multiple social media profile links into a single QR Code, check out the Social Media QR Code for this purpose.

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