Can I see some use cases for a Facebook QR Code?
If you’d like to get inspired to use QR Codes in innovative and unique ways, here are a few examples from fictional brands to get your creativity flowing.
Retailers like Elle Boutique wanted to use their store locations and product packaging to increase their Facebook followers. They added a Facebook QR Code to table tents at checkout, in the dressing room, and even on clothing tags so they could maximize the chance for their customers to follow them.
Hotels & Resorts
Grand Hotel & Resort receives substantial amounts of bookings from their Facebook followers. They wanted to take every opportunity to increase Facebook followers by adding a Facebook QR Code to their product packaging, on table tents in the rooms, on their guest manual, and even a poster ad located in their city.
Consumer Packaged Goods
Facebook QR Codes give product packaging the perfect marketing boost. Betty Baker knew that increasing their Facebook followers is key to getting more sales, so they added Facebook QR Codes to every single product package to jumpstart their progress.
Are there any Facebook QR Code best practices I should know about?
Generally speaking, a QR Code should be no smaller than 2 x 2 cm (around 0.8 x 0.8 in), because otherwise, they become too small for people to see and for QR Code scanners to detect. If in doubt about the size, always go larger to ensure that you don’t encounter QR Code scanning problems and lose out on potential customers.
When designing your Facebook QR Code, you have the option to add your logo (or an image) in the middle. We highly recommend doing this, because it not only helps users recognize your brand in connection with your Facebook page, but it also increases trustworthiness that scanning your QR Code is secure for the user.
When choosing the colors for your Facebook QR Code, there are a few details to keep in mind. Always use a darker color for the foreground (the black and square pixels itself), a lighter color for the background, and maintain the quiet zone to avoid any scanning issues. For a complete guide on custom QR Code design, we’ve got an overview here.
QR Codes can be downloaded as four different image file formats: JPG, PNG, EPS, or even SVG. This gives you complete flexibility for integrating your QR Code into your marketing material designs in terms of size and format. Adding a QR Code to a design can be done with any photo editing tool.
Optional page Like display
A Facebook QR Code has a unique and highly useful addition: The option to display page likes. For social media, in general, the more likes a page has, the more likely it is to get more. So, you can use this fact to your advantage and turn on your page like count so everyone who scans your QR Code can see it and like your page without even having to visit it directly.