Different Types of QR Codes for Your Marketing Goal
QR Codes have reinvented the ways with which to interact with your target audience. The advantages QR Codes can offer don’t end with just redirecting to a URL. QR Codes can also help you engage with your customers and attract new leads by connecting them not only from offline to online platforms but also between online sources.
Want to boost customer engagement?
If you aim for long-term interactions with customers, stimulate brand loyalty, and initiate a potential word-of-mouth campaign, these QR Codes can come to the rescue.
App Store QR Code
How frustrating is it to follow a link to an app only to discover the app store is not compatible with a mobile device’s operating system? Building a constructive relationship with your customers means making your services and products available to them in a convenient way. QR Codes feature heavily in the top ways to boost app downloads, and that is because, when done right, they connect your audience directly to the app store to promote installations from the Apple App Store, Google Play, and Amazon Appstore.
The App Store QR Code also provides you with a customizable, mobile-friendly page on which customers can learn more about your application and connect to your website with a customizable button.
Video QR Code
Brand transparency means being upfront with your customers and leads. More and more, consumers are interested in knowing where and how companies source materials. As the saying goes, honesty is the best policy.
The Video QR Code allows you to fulfill this marketing strategy in a creative and engaging way. With the capacity to share a playlist's worth of videos, you can take consumers through a journey of short, documentary-style videos unraveling where your materials come from, who works for you, and how they traveled from source to shelf. If you are a company aiming to revamp your brand, this is a perfect opportunity to show old and new customers the foundations for your new image. You can make it funny, satirical, educational, or simply informational. Either way, this is a chance to engage on a higher level with your target audience.
Feedback QR Code
You cannot improve your products and services if you do not understand your customers’ needs, which is why an optimized feedback strategy can help you create a better relationship with customers for future marketing promotions. So what makes QR Codes an efficient and cost-effective solution?
With 45% of people owning smartphones worldwide, it is important to engage them on a platform on which they spend most of their time. The QR Code feedback form is customizable, optimized for all mobile devices, and allows you to edit categories any time even after the Code has been generated and printed. Essentially, it has the best three: Editability, trackability, and changeability. You can design it to fit your needs, anytime and anywhere.
Need to increase your social media following?
Customer engagement occurs both online and offline, but social media platforms are a vital tool in your marketing efforts. The following QR Codes can help you bridge the gap between digital and traditional campaigns to connect with your customers on every platform available.
Facebook QR Code
Facebook recently recorded 2.5 billion monthly users on their website, with 1.66 billion of which are Daily Active Users (DAU). A business page on Facebook does not just give you direct access to this broad audience, but it also offers you an opportunity to use this platform as a jumping point to connect with followers outside of Facebook through contests, giveaways, and newsletters.
A Facebook QR Code can help you reach the right audience that will actively engage with your posts and could become long term customers. This Code connects scanners directly to your Facebook profile, offers a summary of your business on a mobile-friendly page, features an image and customizable brand colors, and a ‘like’ button directly integrated within the Code page. Since it is always important to direct customers to more than just one platform, there is an additional link to your website or a landing page below the information page.
Twitter QR Code
Twitter has it all, a platform to start a conversation, live customer feedback, and the chance to become trendy. But it did come under fire in the last few years due to its involvement in recent U.S. politics. But its prompt response, mainly shutting down roughly 70 million fake accounts, saw a return of Twitter’s might. So let’s look at some Twitter stats: With 330 million monthly active users (MAU), 145 million of which are DAU, it is no wonder 67% of all B2B businesses implement this social platform in their digital marketing. On top of that, 40% of Twitter users reported purchasing an item after seeing it on their feed.
A Twitter QR Code can do one of two things for your marketing campaign: encourage your audience to get the buzz going about a new product launch by linking them to a tweet with a pre-populated message. Or, increase your blue bird count by connecting them instantly to your profile. You are allowing your audience to become advocates for your brand by facilitating the process, which is instant tweets without the need to type and instant connection without the need to search.
Social Media QR Code
If you have more than one account, don’t you want your audience to find you with ease and follow your updates on the platform that they use the most? You no longer need to print multiple QR Codes on print material with a QR Code. You can now conveniently direct your audience to Facebook, Twitter, Instagram, LinkedIn, YouTube, Xing, and so much more with just one quick scan of the Social Media QR Code. All the benefits of social media marketing in a clutter-free place.
Need to broaden your brand awareness?
Consumer consciousness for your company can make a difference in customer retention, loyalty, and advocacy. You especially want your brand to be linked to transparency, convenience, and fast access, which is why QR Codes can be the key to a successful campaign. The following types can help you get the right word out about your brand to the right people.
Business Page QR Code
Help online customers looking for an excellent place to eat or shop find your physical store with the Business Page QR Code. You can include various information, such as contact information, address directly linking to Google Maps, social media links, and a CTA button leading to your website. To top it all off, you get design flexibility with customizable colors for both the Code and the landing page, as well as your own CTA in a frame.
EPC QR Code
China has made great leaps in the realm of QR Codes, leading in the marketing world as its largest mobile payer. You can now join in on the digital future and give customers the flexibility and convenience of contactless payment with our EPC QR Code. It is free to generate, cost-effective, convenient, and simple to implement. What does this mean for your brand? By offering more payment methods that are convenient for your customers, you foster brand loyalty that'll keep them coming back for more.
Rating QR Code
Trust is a two-way street, and to maintain a healthy relationship with your customers to build brand loyalty as you need to hear what they have to say. That’s why the Rating QR Code gives your consumers a voice, who can help you improve how you engage with them. This rating page is easy to read so customers can leave a rating on your product or service, which is then automatically sent to the email address of your choosing. The customizable features of the QR Code help broaden the awareness of your brand by giving you design power over color, edge shapes, the CTA message in the frame, and easy to incorporate logo options.
Need to market your skills to the right people?
Whether it is B2B, B2C, or D2C, it is vital to get the right message out to potential customers about what kinds of products and services you have to offer. Let them get to know you a little better with these QR Codes.
vCard Plus QR Code
An unlimited supply of business cards sounds unlikely? Think again. By adding a virtual access point on your printed contact cards, you can be sure that even when you are running low on them, people can still connect with you by scanning a vCard Plus QR Code on just one business card. It also allows you to extend the information you provide at networking events by including a profile picture, so they remember which face to associate the name with. Plus, you can also add a short bio, a gateway to your social media channels, link to a landing page, and even directions to your business location.
Image Gallery QR Code
If you’re looking to promote your services at a convention or event, adding an Image Gallery QR Code to your stationery is a creative way to let people know what you have to offer. They say a picture is worth a thousand words, so let this digital portfolio speak volumes about your work. Able to store an unlimited amount of images, editable even after you have generated and printed it to include your latest work every time, this QR Code might be the difference between your next business venture or a missed opportunity.
MP3 QR Code
Are you a musician or a podcast host? Maybe you want to offer readers an exclusive audio preview of your new book. The MP3 QR Code, whether printed on a literary magazine, poster, or window displays, offers scanners immediate access to MP3 files of your work.
PDF QR Code
As a business owner or medical professional wanting to offer customers or patients instant access to massive amounts of written material, PDF QR Code is here to serve. Let’s say you’d like to provide additional research, sign-up sheets, or user manual guides, the PDF QR Code can store all of these in its tiny little pixelated squares. It is an efficient and easy way to convert a PDF file into a Code that streamlines information sharing without sharing it as an attachment in a message or print large amounts of text.
Need to generate high volume leads?
Identifying and building a relationship with your audience helps you generate a higher volume of leads, especially when you are a growing business. With the following QR Codes, you can encourage potential customers to connect with your brand in many different ways.
Email QR Code
Bridge the communication gap between hesitant clients and your services to make it easier for them to book your services, give feedback, or make inquiries. Printing an Email QR Code on your traditional marketing materials is an effective way to connect from your offline services to the convenience of online platforms. You can easily write an email, providing qualified leads with an email address, email subject, and the body of text, in turn potentially collecting their contact information for future marketing opportunities.
Coupon QR Code
There is a give and take dynamic when it comes to doing business or providing services. One of the best ways to attract new leads while keeping current customers satisfied is through coupon marketing. But making your consumers collect different promotional and discount printed coupons, which they then have to remember to bring the next time they visit is an unnecessary hassle. It’s a frustrating cycle, which is why the Coupon QR Code is the solution you are looking for to optimize your next campaign.
Print on a table tent at the check-out counter, on your display window, or in a newspaper ad. Your business’s advantage is the cost-effectiveness that the Dynamic QR Code grants you by being editable and changeable anytime, which comes in handy for year-round, seasonal discounts. The benefit to your customers? With just one scan from their mobile device, they can easily save it to their phone, share it, and never forget to redeem it on time.
SMS QR Code
Short message service marketing reaches your target audience via text message with promotional offers, new product announcements, updates and appointment reminders, or merely collecting feedback. It offers the might of email and app marketing in a simple text format, with an average of 45% of people responding to SMS.
The SMS QR Code goes one step further by offering scanners a pre-filled text body they can then send to your target phone number. It works on any smartphone without the need to be connected to the internet. What does this mean for you and your audience? You get connected to potential leads quicker, and customers get instant access to your sweepstakes, giveaways, or contests.
Static vs. Dynamic: What are the pros and cons of these two QR Code formats?
Honestly, both formats can help upgrade your print and digital marketing strategy. But depending on your needs, whether you are running an advertisement campaign or hosting a business convention, different kinds of QR Code solutions can help you optimize your message and accomplish your goals.
Static QR Code
This format, ideal for personal use or to automate large scale QR Code creation for ID cards or any other print marketing that does not require tracking, is free. You can customize them to blend with your brand image or stand out, you can generate as many as you want, but they are not ideal for professionals who want to optimize their campaigns. You cannot edit them once they have been created, nor change the type down the line.
Dynamic QR Code
If the name of the game is flexibility, adaptability, and long-term commitment, then this the format you want to use. Ideal for the marketing aims of businesses, education, and nonprofit organizations, especially for advertising campaigns, the subscription requirement is nothing compared to the amount of money and time the Dynamic QR Code will save you.
- Typos, mistakes, and changes are inevitable realities. Perhaps you want to turn your Coupon QR Code into an Image Gallery QR Code, or maybe you noticed post-print that your editor left a dangling modifier in your bio. The Dynamic QR Code’s editable nature makes fixing all of those and many more mistakes an easy task.
- Tracking metrics help you improve future campaigns. Dynamic QR Code Solutions provide you with the number of unique and total scans, as well as location, time, and operating device for each of those scans so you can re-target your audience by location and demographic.
Log into your QR Code Generator PRO account. You will immediately arrive at your Active QR Codes Folder. Select the QR Code you want to edit and click on Details. If it is the content you wish to edit, click on the pen icon below the Download button. If you want to edit the QR Code’s design, click on the palette icon. Once you have applied all the necessary changes, simply click on Save Changes. Voila! Easy peasy.
QR Codes are a relatively safe technology to use. However, it is always wise to follow a few safety precautions in order to avoid any malicious attacks. When it comes to choosing a QR Code generator, you should verify the company’s legitimacy by checking for user reviews and getting in contact with their customer support. By learning more about the company, you can more easily assess its legitimacy. If you have more questions concerning other aspects of QR Code safety, go over to our blog to read more about QR Code security and the instances when this technology could increase data safety measures.
Static QR Codes have an unlimited number of scans, but this means they are also untrackable and uneditable, like a freed bird with no chip released into the wild. Depending on the plan that best fits your campaign needs, Dynamic QR Codes can also provide an unlimited number of scans. You can always contact our customer service to assess which plan best suits you, and whether your non-profit or educational institution qualifies for a discount.