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Frequently asked questions

What you need to know about QR codes

What is a QR code?

A QR Code is a two-dimensional barcode consisting of a black and white pixel pattern which allows to encode up to a few hundred characters. Today’s smartphones and tablets are able to recognize and decode them exceptionally fast - it’s not surprising that QR stands for Quick Response.

How are QR codes used?

Due to the widespread use of smartphones, QR Codes are mosly used for mobile marketing purposes these days. Marketers benefit from QR Codes by being able to add digital content like websites, videos, PDFs, image galleries or contact details to printed media such as flyers, posters, catalogues and business cards.

How can I create a QR code?

With a QR Code Generator a QR Code can be created within seconds and in three simple steps. At first, choose the function for your Code. Secondly, enter the content that you want to provide your customers and optionally give it a unique look by adjusting the colors and uploading a logo into it. Finished with that? Then your Code is ready for downloading and printing.

Is it possible to customize QR Codes?

Yes. Thanks to a high error tolerance level, it is possible to modify QR Codes to a certain degree without influencing its legibility at all. For example, you can choose new fore- and background colours, place your company logo right in the middle of the Code and change the design of the three distinctive corner points. Remember to make sure that your Code actually works by testing it practically with several smartphones and QR Code readers.

What are static and dynamic QR codes?

With dynamic QR Codes it is possible to edit their functions and target addresses - even when they have already been printed. They also allow the collection of statistics concerning scan numbers and locations, as well as the exact date and time of accesses. Dynamic Codes use a so-called short URL which forwards users to your target address. Static Codes do not provide these features but link directly to your content without any short URL.

How can I measure the number of scans of QR codes?

The measurement or "tracking" of scans is possible with dynamic QR codes. A forwarding URL which is connected to the respective providers’ server collects the relevant data. All this real time information is then available for you directly in the account.

What do I have to consider before printing?

We recommend to use high resolution file formats for printing. Besides JPG and PNG files, vector formats such as EPS and SVG are also suitable. The latter two are especially useful for bigger print sizes as they can be enlarged without any quality losses. To be on the safe side always do a practical test before publishing.

What other aspects are important in connection with printing QR Codes?

Apart from the relevant file format, further aspects need to be considered. In general, the print size should be determined in relation to the number of characters encoded. If rather much content is encoded, accordingly more space is required. A size of approximately 2 x 2 cm should be sufficient in most cases. Better avoid uneven surfaces. Wrinkles on leaflets and flyers might also impact the Codes’ legibility in a negative way.

How can QR codes be scanned?

Decoding QR Codes needs nothing more than a mobile phone or tablet and a QR Code reader that is installed on that device. These QR Code readers are freely available to download from all App Stores. To scan the Code, simply launch the App and wait until the camera automatically detects it. Within seconds the encoded content is dispalyed on the screen. As a benchmark for the quality of the app, you may refer to the average review rating in the App Stores.

How can I use QR codes successfully?

Put yourself in the shoes of your target audience and ask yourself whether you would scan the Code you’re looking at. Are you excited about what the Code might reveal? Do you expect value or helpful information from it? Users put effort into interacting with your advertisement and expect something in return for that. Ideally present your content using a mobile website that is adapted to the respective display size and makes it more comfortable for users to navigate through it. Provide value added content and make your Code attract people by making use of the various customization options. A simple call to action like "Scan this Code to find out more" has also proven successful and will surely encourage more people to see what’s behind the Code.

History of QR Codes

As early as 1994 people took advantage of the QR Code’s practical features: Denso Wave, a Japanese subsidary of the Toyota supplier Denso, developed them for marking components in order to accellerate logistic processes for their automobile production. In their country of origin the use of QR Codes is so well established that even the Japanese Immigration Office put them on their residence permits. In the meantime, QR Codes found their way to Europe over the past couple of years and are internationally standardized now. What makes QR Codes particularly advantageous is that up to 30 percent of their surface may be damaged, dirty or altered in other ways without effecting their legibility and functionality at all.

Application possibilities of QR Codes

The conceivable applications are almost infinite. Especially when encoding URLs many different contents are possible. These include homepages, product sites, videos, picture galleries, coupon codes, competitions, contact forms or any other types of online forms, social media sites and so on. Many other contents do not even require an active internet connection of the used phone. Those are e.g. calendar events, WiFi connections or vCards that contain personal contact information which then can easily be added to the address book. QR Codes may be placed on web pages, print ads, products or any other flat surfaces.

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QR Codes creation

Select function and design

Choose from a variety of functions: from displaying an interactive Facebook Like button to encoding a price list in PDF format. These innovative functions will surprise users and motivate them to scan the Codes. In the next step, customize the generated QR Codes by selecting colors and shapes and inserting your company logo. Or simply by using one of our ready-made design templates.

Select function and design

Successful QR Code campaigns

Track campaign performance

After the campaign starts, you can track the scan statistics - how many times, when, where and with what devices the Codes have been scanned. So you can notice any changes in performance immediately. All information is presented in the form of easy-to-understand graphs and charts. The statistics also include raw data tables, downloadable in PDF or CSV format.

Select function and design

Improved flexibility

Respond to last-minute changes

With Dynamic QR Codes, you have full flexibility, because only a short URL that points to the content is encoded. Thus you can modify the stored links or files without having to generate and print the Codes again. This will save resources and enable you to respond to any changes in the campaign as quickly as possible.

Respond to last-minute changes

Four high-quality print formats

Choose the best option

You can download the Codes in several pixel and vector file formats: JPEG, PNG, EPS and SVG. All files are high-resolution. Select the best option for printing QR Codes in any size, color and on any medium, with no compromises on quality.

Choose the best option

Account sharing

Work together

Organize effective teamwork around QR Code campaigns with our flexible account sharing options. Inviting other employees to share your account only takes seconds. You can add several users, either as administrators or just with statistics viewing rights. This way you streamline your campaign planning and make cross-departmental cooperation easier.

Work together

Customer Support

Get help whenever you need it

Do you have a question? Get in touch with our friendly Customer Support by email or telephone. Take advantage of our online Support Center with FAQs, How-to guides and ebooks to get advice and creative ideas. We help you to excel at QR Code Marketing.

Get help whenever you need it