Mall QR Code: 11 Simple Ways to Use Them in Shopping Centers 

A mall QR Code is a marketing tool that directs foot traffic to various online content in malls. Through engaging with QR Codes in malls, customers can stay up-to-date about product launches, mall events, promotions, brand offerings, and so much more. Mobile marketing campaigns can be launched with this tool, allowing mall marketing teams to get creative and try something new. 

The advantages of using a mall QR Code

Using QR Codes in malls opens up omnichannel experiences for customers, connecting them at various digital touch points. Retailers have already started implementing a shop QR Code in their physical stores, which invites the customer personalized experience with brands. Here are three reasons why you should jump on the QR Code bandwagon in your mall.

#1 Mobile-friendly

Modern smartphones come with a built-in QR Code scanner, making QR Code interactions more accessible. Users can simply point their camera at the pixelated square and immediately interact with it. Mall owners can use this to their benefit by sharing important information fast, promoting time-sensitive sales, or offering contactless payment options to customers.

An App QR Code displayed on a banner next to an escalator.
Using QR Codes in malls enables customers to directly interact with online content via their smartphones.

#2 Compatible marketing companion

Combining QR Codes with marketing materials can help you reach your marketing objectives faster without breaking the bank. How? Any marketing material, from fliers to digital signage, can be paired with a Dynamic QR Code.

This allows you to track user behavior and measure marketing campaign success. QR Code tracking offers marketers a bird-eye-view of who scanned the Code, including when they scanned it, the device used, and much more. This gives you intel on your target audience, so you can understand them and market personalized offerings to them.

#3 Highly engaging

Using QR Codes in malls is a goldmine for getting mallgoers to engage with your brand. Through scanning, they can establish a connection with your brand in unique ways, if you get creative. Creating these experiences couldn’t be more simple with a QR Code. 

Displaying a QR Code in a shopping mall and turning it into a personalized brand experience can be as simple as giving users an exclusive discount via scanning the square, to running a QR Code giveaway contest to deepen brand awareness. Plus you can add your own branding to your square and QR Code call-to-action (CTA) that scanners won’t be able to resist.

Snatch the attention of new customers with QR Codes that have a catchy call-to-action.
A QR Code giveaway displayed on a shop’s window in white and gold font.

11 nifty ways of using QR Codes in malls

With our QR Code solutions, there are plenty of smart and creative ways to start planning a QR Code takeover at your mall. We’ve outlined 11—so now you have no excuse but to get started right away!

#1 Promote special discounts

Whenever customers discover a discount, they’re very hesitant to pass it up, as they are always looking for ways to justify their purchases. Mall owners should be strategic about promoting these discounts in high-traffic areas to attract more customers. The most effective tool to grab a consumer’s attention is by using a Coupon QR Code. Once consumers scan the mall QR Code, they access the redeemable discount. It’s as easy as that. Make sure that the discount is only redeemable in-store to sustain mall traffic.

#2 Engage with video

Video content is a highly effective tool for engaging the masses. Malls often use digital screens to display videos for various reasons from promoting an offering in a store to promoting upcoming events. Another effective way of engaging consumers is getting mallgoers to actively participate by utilizing their smartphones to watch the video. If you convert your video to QR Code, users can interact with the video and make a decision based on the content they watched. This could be a promo video for an event or a video tour of the mall. It all depends on your goals.

#3 Set up a booth activation

Are you looking to attract more traffic to your social media pages? This would be an ideal time to create an incentive for users to follow your page. Combining a Social Media QR Code with a picture-worthy booth is a fabulous way to attract a crowd. As soon as you have some foot traffic, you can share special offers with potential clients. Give them a freebie in exchange for following you on social media. An extra perk? You also get a brand boost.

#4 Connect them to WiFi

Getting customers to connect to a mall’s WiFi network has advantages for both malls and consumers. In exchange for WiFi, users can submit their email addresses and names. Malls can use this information to target customers more personally. Based on this information, you can tell customers when their favorite store is having a sale, or inform them about discounts. With a WiFi QR Code, customers can connect to the internet without having to type long and complicated passwords again, making it a whole lot easier for them.

#5 Get more app downloads

Is your mall looking for a new way of reaching your customers? Getting customers to connect to your mall app can serve as a simple communication medium for promotions, events, or even navigation information. With an App QR Code, malls can easily make their apps available for customers to download, which is a great way to encourage them to start using them. In just a few seconds, they will be directed to a link where they can download and learn more about the app.

#6 Keep customers informed

Some people still enjoy reading catalogs, but it’s costly to maintain and not environmentally friendly. Even so, malls could still offer a catalog in digital form since so many consumers rely on smartphones for almost everything. It’s a must for mallgoers who need to kick up their feet mid-shop. All you need is to digitize your catalog in PDF format and then convert it from PDF to QR Code. Once you have the mall QR Code on display, you make it instantly available to your customers.

#7 Promote events

Malls aren’t just places for shopping, they’re also communal spaces for family and friends of all ages to enjoy. There is something for everyone. This is why mall events work so well. You can entertain people even when they’re not shopping by hosting competitions, watching sporting events, or even organizing a food festival. Get mallgoers hyped about your next event by using an Event QR Code to promote it. When people walk by they can scan it to find out more details about the event and register right away. That’s it!

#8 Get website traffic

It’s no news that online shopping has completely changed the way people shop. With online shopping on the rise, malls must create an omnichannel experience for their customers to stay relevant. One method of bringing convenience to mall shoppers is giving them the seamless option to access your online shop. This might sound counterintuitive, but the more information customers have about your products, the more informed they are to make purchasing decisions. The good news is that a QR Code can bring consumers closer to your virtual store in a matter of minutes.

#9 Offer digital payment options

Whether they shop online or in stores, people always want convenience. Despite the fact that cash and debit and credit card payments are still very common, consumer expectations have gradually shifted as contactless payment options have become more readily available on our smartphones. If you’re looking to pivot toward cashless payments, an EPC QR Code may be the solution for you. Take this modern tool for a spin to make the point of purchase (POP) easier for your customers.

#10 Get feedback

A good way to measure the level of satisfaction your customers have with your mall is to ask them for their feedback. The problem is, no one wants their mall trip interrupted by people handing out surveys. Also, pen-to-paper surveys are outdated, so you might want to discard them altogether. What’s the solution then? Getting customer feedback using smartphones is one unobtrusive method. The easiest way to do this is with a Feedback QR Code. Customers can simply scan and submit their feedback via a QR Code survey in just a few steps.

#11 Display a digitized business page

Using digital signage in a mall to display business information from opening and closing times to contact information is helpful for the consumer to have on hand when they need it. A suitable location to keep this information is at the various mall entrance points. If you want to make sure the shopper can always have this information at their fingertips, especially when they are farther away from an entrance, a Business QR Code is a useful tool. You can store any relevant business information here that may improve the experience of your customers.

How to create a mall QR Code

Are you inspired to test QR Codes for yourself? In just six easy steps, you’ll be able to make your own Code.

  1. Sign up for a 14-day trial at QR Code Generator Pro
  2. Select the type of QR Code you want to use at your mall. 
  3. Fill in all the QR Code details.
  4. Next, use the styling and design options to customize your QR Code’s look and feel.
  5. Once you’re done, test it and download it. 
  6. All done! Now you can distribute it digitally or on the print materials of your choice. Keep in mind that Dynamic QR Codes will be deactivated after the free trial if you do not subscribe to a plan.

Final words

Shopping malls are still relevant hubs for entertainment and leisure activities. But mall managers need to stay up to date with evolving consumer expectations to remain agile and modern. Through a mall QR code, businesses can reimagine new ways to interact with customers and create a frictionless omnichannel experience. It’s not easy to stay ahead of emerging trends, but using QR Codes in malls is a good start.

Robyn Albertyn

Robyn Albertyn is a content writer for Bitly from Cape Town, South Africa. She’s previously written about preventative health and wellness, and specializes in creative writing and copywriting. When she’s not writing, you’ll find her hiking up majestic mountains, or discovering the best coffee hotspots in her city. Feel free to say hi to her on LinkedIn.

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