How To Use QR Codes as Lead Magnets To Boost Your Leads

In the fast-paced digital marketing environment, value-adding content is a must. Lead magnets allow you to reach your target audience and prove to them that you’re a knowledgeable industry leader.

This high-powered collateral acts as a transaction: You provide value to your audience, and they provide you with their contact information, becoming leads.  

A lead magnet could be anything. Free e-books, webinars, and white papers are all common gated content—but for them to work, they need to actually attract downloads. 

Using QR Codes could be the hook you need to grab your audience’s attention. They naturally support engagement, integrate with countless types of marketing, and increase conversion rates. 

What is a lead magnet?

A lead magnet is a free resource that generates leads in exchange for users’ contact details, like their name, email, and phone number. The goal of any lead magnet is to build trust, increase brand authority, and convert website browsers into leads—and leads into customers. 

Lead magnets are such widely used marketing tools because they work. By providing your audience with value up-front, you’ve already proven to them that they can count on you to improve their lives. 

QR Codes act as fantastic hooks for lead magnets. When included in digital and print materials, they pique interest both offline and online. When you combine QR Code lead generation with lead magnet best practices, all kinds of new possibilities open up.

Why QR Codes are the perfect lead magnets

Lead magnets have the power to convert your audience into brand advocates and, with the right nurturing, happy customers. When you combine that with QR Code technology, you put valuable content right at your audience’s fingertips.

Instant accessibility and engagement

When you’re trying to capture leads, you want to eliminate as many barriers as possible. Activating a QR Code is as simple as scanning it with a smartphone camera—no third-party apps required. So they’re great for generating interest in mere seconds and keeping convenience at the forefront of your user interaction. 

QR Codes are also fast and straightforward, sending leads directly to a landing page where they can sign up for readily downloadable content. This enables you to instantly connect with viewers, keeping them engaged with your lead magnet. 

Even better, this works for any industry. If you’re a small business owner who wants to generate more sales, a QR Code on your product packaging could link to a lead magnet offering 25% off your customer’s next purchase. 

If you’re a real estate agent hosting an open house, you could include a QR Code on the home brochure offering a free consultation to gain new potential customers. Or, if you’re a SaaS start-up heading to a conference, a QR Code on a poster could easily link to a tutorial guide your content marketing team whipped up.

However you use them, QR Codes are perfect for targeting on-the-go consumers. 

Integration with other marketing efforts

Your email list and social media subscribers shouldn’t be completely isolated from people who interact with you via print media. Your marketing strategy should be cohesive—each part working together to create a streamlined experience for your audience.

 Because QR Codes are so versatile, it is easy to thoroughly incorporate them and close the gap between your online and offline marketing endeavors. Place QR Codes on marketing materials like business cards, product packaging, and labels, or think bigger and add them to fleet vehicles and billboards. 

When scanned, they will direct potential customers to your landing page, and that’s where all the magic happens. Use a captivating QR Code landing page to capitalize on the traffic and convert those scanners into leads—and hopefully customers.

Enhanced tracking and analytics

By using a Dynamic QR Code, you’ll harness the benefits of capturing both the contact details of your leads and their user behavior—all thanks to QR Code tracking

The most significant perk of behavior tracking is the sheer amount of data you can retrieve from just one scan. You’ll find out the operating system your lead used and their location by city and country, the total number of scans for that QR Code, and real-time data on unique scans.

Every piece of data you glean from QR Code analytics can—and should!—inform your lead generation marketing campaigns moving forward. It also gives you detailed insights into your QR Code ROI, so you can measure how well your campaigns are paying off.

Personalization and targeted content

One of the best things about QR Code design is that you can customize everything to more effectively convert your audience. Take advantage of QR Code branding and incorporate your logo and color palette into the code itself, reinforcing your brand identity. 

But don’t forget about the destination. The landing page with your content or offer should also align with your brand messaging and provide a tailored customer experience. 

Dynamic QR Codes make it possible to redirect users to different landing pages based on how they interact with the code. For example, you could segment traffic based on scan time or location. This personalization makes a good impression on potential leads, making them more likely to convert.

Examples of how you can use QR Codes as lead magnets

Adding QR Codes to your marketing campaigns doesn’t have to be an overwhelming process. You’re probably already using a few of these lead magnet channels, so let’s see how you can improve your lead magnets and grow your email list by incorporating QR Codes with these ideas. 

Blogs and landing pages 

Your website is fertile ground for promoting your lead magnet because it packs double the punch: new leads and increased search engine traffic. For many, this may be their first point of contact with your brand, so forging a connection within a small window is crucial. 

Adding a web banner with a lead magnet could be a fantastic solution. Depending on your blog content, you could choose anything from an e-book to an infographic. And, if you’re looking for the perfect wine and cheese kind of pairing, integrate QR Codes on web banners to make your lead magnets pop. 

QR Code images and QR Code infographics are great additions to blog posts and landing pages. They’re an immediate visual hook that encourages your audience to connect with your brand on a deeper level.

A QR Code lead magnet to right of a blog about fashion

QR Code web banners are smart lead magnets that can be used on blogs.

Video marketing

Video content has become part of the daily diet, making them powerful lead magnets. Moreover, there is a diverse range of video content to consider, so you can customize your offerings for your target audience. When you combine video marketing with QR Codes, potential leads can access your lead magnet anytime, anywhere.

For example, if you’re a fitness instructor wanting to demonstrate how you train your clients, hook up prospects with a pre-recorded demo video. Add the Video QR Code to your website, fitness class schedule, marketing materials and resources, social media, and more. This way, potential leads can see you in action outside of the gym. 

A QR Code on a preview video for an exercise course

Studio Gym offers preview group classes to new website visitors.


Whether you host live or pre-record, webinars are a terrific way to delve deeper into industry topics that your prospective leads are curious about. 

During your presentation, you can also offer attendees a downloadable workbook where they can jot down notes. This demonstrates your ability to over-deliver—something that people truly value, especially if you’re giving it to them for free. You could even ask them for feedback post-webinar for more engagement.

In essence, you have three opportunities to capture your leads’ contact details: with webinar attendance, a workbook, and feedback. Even better, in the QR Code universe, you have a trifecta of solutions at your fingertips: a PDF QR Code, an Event QR Code, and a Feedback QR Code.

A QR Code in an email that promotes attending an upcoming webinar

Brixton Business Consulting nurtures its new leads with webinars.


E-books are a tried and true format for sharing industry knowledge. As common as they are as lead magnets, they’re still an effective strategy for growing your email list. 

They’re ideal for the lead who’s looking for in-depth knowledge on a topic they’re willing to chew on for days, weeks, or even months. This is the kind of content that is jam-packed with wisdom, providing sustainable value for leads over time. 

Of course, you’ll want to include a Dynamic URL QR Code to capture leads on the e-book’s gated landing page. But you can also double down by embedding a video QR Code within the pages of the e-book to show readers you have even more to offer. 

A QR Code as a lead magnet on the right side of a website page

QR Codes can be used as both a lead magnet for an e-book and within a design layout of an e-book.

Email series challenge 

An email series challenge is an excellent way to expand your email list because it offers short bursts of knowledge spread over time and pushes leads to take action. 

The key to a successful email series is to connect with readers, empathize with their pain points, and offer a solution through your product or service, converting them from leads to customers. 

Plus, you can use QR Code marketing automation to make the entire process hands-off. Use the Dynamic URL Code on your website banner to attract challenge signups. Once you’ve secured leads in your email list, you can also prod them with exclusive offers using a Coupon QR Code

A QR Code in an advertisement for joining a travel challenge on a travel website

World Trekker Tours uses a bucket list challenge as a lead magnet.

Business cards

Business cards are a powerful networking tool that you shouldn’t overlook as a lead magnet. When you meet with a potential client, you introduce them to your services by handing them a business card. But that business card can do more when you make it a QR Code lead magnet. 

vCard QR Codes could direct viewers to schedule a free consultation so that they can quickly engage with your service. You could also link it to an exclusive webinar or podcast episode to build brand trust and authority or offer a coupon to generate immediate sales. 

How to create a great lead magnet with QR Codes on web banners

The steps to create an eye-catching QR Code for a web banner are short and sweet. 

  1. Go to

  2. Select the QR Code you’d like. (Choose the Dynamic URL QR Code if you want access to tracking and analytics, but note that this is only available with paid accounts.)

  3. Enter the landing page or website page URL.

  4. Tailor your newly generated QR Code with design elements that match your brand.   

  5. Download your freshly designed QR Code.

  6. Test it and embed it into your web banner.

  7. Promote your QR Code lead magnet.

QR Codes help you analyze your leads’ behavior with metrics and grow your email list with ease—and more leads turn into more sales. 

3 of the top strategies (and best practices) to consider

Now that you’ve seen a few examples, let’s explore the strategies that deliver the highest results so that your next lead magnet is the best one yet. 

1. Optimize QR Code placement

When adding QR Codes, make sure they are visible and easily scannable. Otherwise, they won’t do you any good. 

For high visibility, place them in your website banner, in the upper right-hand corner of flyers and product packaging, and front and center for digital ads. Don’t forget to include white space around your QR Codes to ensure users can scan them without issues. 

2. Offer relevant and valuable incentives

Make sure you give your audience a good reason to scan your QR Code. Discount codes, exclusive content, and free services are all excellent options, but the most important piece of the puzzle is always your lead. Consider what they need and how they need it. Then, craft a QR Code call-to-action (CTA) that clearly communicates your offer. 

3. Use data for segmentation and personalization

The more data you capture, the better you’ll be able to iterate on your marketing efforts and personalize your content for individual viewers. Through Dynamic QR Codes, you can track user behavior, which allows you to segment your audience and provide exactly the content they’re looking for. 

It’s important to be mindful of your users’ privacy and allow leads to consent to data collection. QR Codes are an ethical way to gather consumer data to improve your marketing techniques. 

Boost your marketing leads’ impact with strategic QR Code integration

With QR Codes, it’s easier than ever to boost engagement with your lead magnets. New prospects are out there, and these tips will help you convert your target audience into happy customers. 

QR Code Generator PRO makes it easy to boost your lead magnet promotion with QR Codes. The platform offers advanced personalization options and in-depth tracking to make lead generation simple, bringing your audience to you. 

If you want to make the most of your lead magnets with QR Codes, sign up for QR Code Generator PRO today.

Tobias Funke

Tobias Funke is Bitly’s Vice President of Product. With a background in software engineering, he has a decade of combined experience in product development and the QR Code space. Tobias leads a team that developed one of the most successful and popular QR Code generators available. His entrepreneurial and growth mindset helps build products that continuously disrupt the market. You can connect with Tobias on LinkedIn.

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