How QR Codes Can Help Increase Sales Productivity

One of the top challenges faced by sales teams lies in improving sales productivity and performance. Having a knack for sales can take your team members far, but today’s competitive world needs something extra special to help you stand out. That’s why using QR Code technology can offer you a flexible, clever, and inventive solution that is easy to implement and seamlessly blends with your existing strategies.

8 tips to boost product sales and improve sales team motivation with QR Codes

Effective sales maximization can be measured by the reliability of a well-trained and well-equipped sales team to provide consistent results. In order to build an even stronger sales productivity strategy, deploying the right digital solutions and making them work together is key.

You might be wondering how QR Codes work in conjunction with increasing sales productivity and effectiveness? Their origin story is deeply rooted in improving large-scale inventory processes to automate and digitize the sales process. Nowadays, QR Code technology has evolved to include a variety of QR Code solution options such as PDFs, digital business cards, product videos, and even as a point of sale technology with a QR Code payment system

When you combine their flexibility with how they conveniently connect print to digital, you can see why they’ve become one of the most effective tools in sales technology.

#1 Create a digital business card

A key element for a salesperson to have in their arsenal is to be reachable. Having a business card handy for networking or in case you meet someone who might be interested in your product or services is vital. However, no one has the space to carry around a high volume of print business cards. Equally, your contacts won’t want to carry them around either.

A business card of the Head of Sales with a QR Code and similar contact details displayed on phone screen.
Head of Sales on mockup and phone screen

The solution? Create a digital business card by simply generating a vCard QR Code. It displays not only your contact info but also includes a summary of your work and a Google Maps location of your office on a customizable and mobile-optimized display page. Download the QR Code image and then add it to your print business card so you only need to carry one print card! New contacts can scan your QR Code and automatically save and even share your contact info right then and there.

#2 Tracking sales productivity — even on print collaterals

Besides enabling an effective networking strategy, a Dynamic QR Code on business cards or other print marketing materials allows you to keep track of scan metrics. Every time your QR Code is scanned, statistics such as location by city and country, the operating device used, time scanned, and unique vs. total scans are updated in real-time.

Sales brochure displaying QR Code enabling registration.
A QR Code automatically connects print sales brochures with digital content and tracks the results

With comprehensive QR Code tracking data, you can use them on print materials to better understand the exact ROI (return on investment) your marketing materials generate. This information can help you build a strong sales productivity strategy and, in turn, increase product sales and your productivity benchmark.

#3 Stand out and connect on the appropriate channel

A strong brand is at the core of a company’s success to increase sales. So in order to achieve better customer recognition, consistent and recognizable company expressions using the right channels are key.

A screen of a mobile device showing an email message with a QR Code inviting you to sign up for a webinar.
Email marketing campaigns combined with QR Code technology

QR Codes are an all-in-one solution platform. But what does this mean for you and your audience? Launch any QR Code campaign, whether on a print advert or email marketing, and you can instantly connect your target audience to any one of your digital channels and simultaneously build brand awareness. QR Code design, for both the image and landing page, can be styled according to your brand image. Customizable frames, edges, colors, the option to add a logo or image in the middle, and an editable CTA (call-to-action) means QR Codes can be adapted for all sorts of digital and print mediums for whichever purpose you need. They are scalable in size and match perfectly with any brand’s graphic designs.

#4 Effective networking for a boost in product sales

In today’s competitive world of business and sales, who you know matters more than ever. This is why effective salesmanship starts with building relationships, not just with customers but with fellow businesses.

A QR Code printed on ID badge of management consultant.
A vCard Plus QR Code on an event ID badge creates a digital business card that’s perfect for networking

Networking events like conferences are the perfect place to use QR Codes. You can quickly share your contact details with a digital business card on your ID badge, use a Video QR Code to share a trailer of your product, or show a more detailed overview of your work with a Business Page QR Code. The running thread here is interactiveness. QR Codes create an opportunity for you to not only connect, but also engage. Engaging content offers your audience a new perspective, interesting knowledge, inspiration, a good laugh, or something useful or entertaining to further discuss, creating a more effective networking opportunity that could lead to a boost in sales productivity.

#5 Share unique elements of your products with a Video QR Code

Building on the advantages of creating interactive content, if you are wondering how to increase sales of a new product, then videos are an extremely useful funnel for sales maximization. They provide a professional demonstration of how the product works, the versatile ways it can be used, or it can help to emotionally connect your product to your audience.

Marketing advertisement with a QR Code for a product at a trade show.
A Video QR Code enables easy access to a product video at a trade show

If you have a company booth at an event or trade show, you can use a Video QR Code on a print poster so that those interested can scan the QR Code and automatically view your product video. You can also use it as a point of sale technology by adding a CTA (call-to-action) button that sends consumers to the product sales website.
Alternatively, you can use a Rating QR Code in the same manner to gather product ratings, which can then be used to refine your product.

#6 QR Code your product sales landing page and social media

If you’re wondering how to increase product sales on your website, or simply how to grow your online presence in general, then perhaps one of the best ways is to add a personal touch to your brand. Install a live chat while keeping your homepage layout simple with the help of the Whatsapp QR Code generator. Customers looking for assistance will have direct access to connect with you. Or streamline B2C communication and connect your different online channels with a Social Media QR Code. You can then invite scanners to an Instagram live demo session where your audience can give real-time feedback. 

Print materials at trade show with a Social Media QR Code.
A Socia Media QR Code easily grows followers from print materials, which improves personal branding

And since a Social Media QR Code is dynamic, it can be edited at any time. If you want to generate a new campaign, you can always use the same QR Code for multiple occasions.  If you originally generated a Facebook QR Code, but now want to use the Social Media one to connect to all your platforms, simply log into your QR Code Generator account, and swap them. All without any redesign. In other words, update the internal content and stay worry-free about new designs.

#7 Increase sales with irresistible coupon deals

Among the recommendations to increase sales productivity and effectiveness, a staple method to attract more leads while rewarding loyal customers is a solid coupon marketing campaign. If your company is new and you want to boost starter sales, you can use a Coupon QR Code on a small display sign. This would work at a trade show booth, product-related sales meetings, and even directly in your store as part of the product displays or at the checkout counter.

A Coupon QR Code on a display sign applying a 25% Discount.
A Coupon QR Code on a display sign makes instantly redeemable coupons at physical locations

One of the greatest benefits of using QR Code Coupons is that they streamline the print-to-digital process, which is particularly useful for stores that heavily rely on print marketing and have physical store locations. Your customers no longer have to collect coupon slips in their pockets, purses, or wallets. By simply scanning the QR Code, the coupon is saved directly to their mobile device, making it easier to redeem.

#8 Digitize your sales decks & presentations with QR Codes

Sales decks are essential during meetings with investors and B2B partners. By using the right tools, you can truly connect and help explain your company’s product, while incentivizing them to potentially invest in your product. This means going beyond a simple presentation, and using the elegance of QR technology to share more information in a smaller format. Instead of handing out stacks of information that can easily get lost in the shuffle, take one copy of your sales deck to the meeting and add a PDF QR Code that your audience can easily scan and view on their mobile devices.

A business brochure with PDF QR Code enabling a PDF download.
A PDF QR Code creates a sharable and downloadable version of your sales deck as a PDF

Or share a visual catalog using the Image Gallery QR Code, or an app related to your product with the App Store QR Code, or provide them with access to your strong and loyal social media following by linking them directly to all your social media channels. The possibilities are endless when you combine sales team motivation, a strong sales productivity strategy, and the right point of sale technology with QR Code solutions.

Georgia Zouganeli

Georgia Zouganeli is a content writer at Bitly. She was born in Florida, the sunshine state, but raised in France, and is now based in Münster, Germany. She specializes in creative and SEO writing, and in her free time, she is an avid climber, training weekly at her local bouldering gym and traveling to Fontainebleau whenever possible. Feel free to connect with her on LinkedIn!

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