Why Digital Advertising Campaigns Need QR Codes to Level Up

Looking for a way to spruce up your digital ad? With QR Codes, there are endless ways to make your digital advertising more engaging and connect with your audience. Plus, giving direct access to digital content with a quick QR Code scan is the ideal way to maximize your marketing efforts with clearly trackable results. Need I say more? 

Are you longingly wishing for a fierce partner in crime to optimize your digital advertising campaign? Stop! QR Codes are waiting on your doorstep with benefits that include QR Code tracking and so much more!

What is digital advertising?

Digital advertising is the form of promoting and communicating a company’s brand, product, or services to the public via different digital channels, emails, websites, and social media. Digital ads include everything from texts, images, videos, web browsers, blogs, apps, and more — all on the interwebs. 

Why do you need QR Codes for digital advertising campaigns? 

If you’re in the business of upgrading your digital ads (as you should be), one way to take it up a notch is by integrating QR Codes into your campaigns. Whatever your ad strategy, you’d want your campaign to have a positive ROI (return of investment), right? In that case, let’s learn about the QR Code benefits for your digital ad campaign so you use them to measure the success of your campaign. 

Marketing campaign tracking 

With QR Codes, you never have to worry about making guesses on ROI. All Dynamic QR Codes come with QR Code tracking data that includes location by city and country, time scanned, unique vs. total scans, and operating device used. You can even integrate your QR Code digital advertising campaign with Google Analytics, which gives you a clear overview of the entire process from QR Code scan to purchase or another CTA (call-to-action) such as downloading a PDF or viewing a video. 

An overview of QR Code scan tracking data.
An overview of QR Code scan tracking data.

QR Codes for every purpose 

Whether your digital ad is on a mobile shopping app, website, email, social media, and more, QR Codes have got you covered. You can use a Dynamic URL QR Code to send users to any direct link, while other types of QR Codes show your content on a mobile-optimized display page. 

These display pages also include additional CTA buttons where you can add a landing page or a space to add your website directly. So, no matter what ad content you’d like to market, there are always actionable results.

Easy editing 

One of the biggest advantages of using Dynamic QR Codes for your digital ads is that they are editable. If you need to update a link, change any of your QR Code’s content, or even change the type of QR Codes, as long as you choose the dynamic version, this is possible at any time — without needing to design a new QR Code. The combination of both technologies ensures that users can still view your ad content even after you update it.

Fully customizable 

But wait, there’s more! QR Code styles are customizable to fit any sort of graphic design in any shape or size. When you design your QR Code, you’ve also got the option to add brand colors, a custom frame with editable CTA, different edges, and your logo in the middle. You can download their image as JPG, PNG, SVG, or EPS, giving you comprehensive customization options that will fit all your design requirements. 

Bonus: a CTA on your QR Code gives your user a clear purpose on what they need to do next whether that’s to click on a link, purchase a product, or subscribe to your email list. 

An overview of the QR Code customization panel in QR Code Generator.
An overview of the QR Code customization panel in QR Code Generator.

4 QR Code digital advertising examples

Combining your digital ad with a well-designed QR Code marketing strategy heavily increases your chances for success. So to give you a few ideas on how this works, take a look at the digital advertising examples below.

#1 Advertise your new single on your website 

Website banners are a form of digital display advertising. They’re pretty much everywhere on the internet — you know — those elongated rectangular-shaped visual displays that appear on the side, top, or bottom of a website page? Trust me, you’ve seen it a bajillion times. 

Anyhow, these are paid ads, and in order to make sure your web banner grabs user attention (gets more impressions and clicks), a couple of things need to be in place on your web banner: a visually appealing design, minimal bold copy, and a strong CTA. This is where QR Codes on web banners come in especially handy: when you customize your QR Code with us, you can add your CTA, which makes it easier for users to know exactly what to do once they see your web banner. 

Truth be told, web banners often fade into the background on our screens, but QR Codes can add an extra layer of curiosity that piques users’ interest. Are you a musician looking to advertise your new album on Spotify? Say no more! You need an MP3 QR Code in your life to attract more listeners to jam to your music. Check out the fictional band, “The Three Sparrows” for some muso-inspiration!

A QR Code appears on the Three Sparrow’s web banner.
The Three Sparrows releases their new single with a QR Code on a web banner.

#2 Appeal to the gaming masses on YouTube 

Saying the gaming industry is popular is the equivalent of saying Justin Bieber is famous — it’s obvious — and everyone already knows. But just to give you some numbers: 64% of people from the US, from age 13 upwards, play games on some kind of device. 

What’s more jaw-dropping is that 2 out of 5 top channels on YouTube, with the most subscribers, are gaming-related channels. I know you might still be grappling with this info, but let me tell you, herein lies a fountain of opportunity for mobile gaming ads.

If you’re in the gaming industry, you want to be exactly where your target market is: YouTube. Now that you know where they are hanging out, take advantage of this fruitful ground to launch your ads to attract new users. Take inspiration from Clash of Kings, who, back in 2016 launched an ad campaign to promote their mobile game on Google Play and the Apple app store. 

But if you want to give yourself a competitive edge, take your mobile game marketing up a level and multiply your downloads, combine QR Codes and mobile marketing. In this scenario, an App QR Code is your best accessory.

Upon watching your ad, users can immediately scan the code with their smartphone where they’ll get directed to a mobile landing page to download the mobile app!. Easy, efficient, and fast! 

QR Codes enable users to download mobile apps.
Cosmo Riders promote their mobile app with a QR Code on a YouTube ad.

#3 Boost your event attendance with email advertising

Some marketing practices seem to stand the test of time. And that’s email marketing. Under the umbrella of email marketing, we have email advertising, in which email subscribers consent to see the advertising or promotion content. 

And while email advertising comes with its own hurdles from getting loyal subscribers, retaining subscribers, getting email segmentation tools, and more, it does come very often with a profitable reward: a surprisingly high ROI. Pretty neat, huh? 

What’s more, is that QR Codes make an almost perfect-pitch harmony with email advertising. Do you have a big event coming up? Do you need to get the word out? If you answered yes to both questions, then it sounds like you need the Event QR Code

Once scanned, users are directed to a landing page (which you can add your personal touch to) with all the deets about the upcoming event. Another strategy to put in your back pocket is directing your email subscribers to your social media page. 

The Social Media QR Code is the perfect pairing, especially because you only need one QR Code to link all social media platforms. Using QR Codes across social media also makes the journey from their inbox to social media a swift one. Use your socials to create hype around your event: send them sneak peeks of the event venue and engage with your attendees beforehand. Give your attendees teasing content to get them pumped before your event. 

St. Paddy’s Day party QR Code email advertisement.
A QR Code to register for a St. Paddy’s Day Party.

#4 Attract foot traffic to your online website 

Social Media is unmistakably one of the best channels to attract a new audience, build an online community, and advertise your brand along with what you offer. Brands can expand their reach by displaying digital ads (organic/paid) or even visual content (social media posts) to get their audience engaging with their content.

There are many routes you can take to advertise on social media. The platform you choose depends on a few things: where your target audience is most active and the goal of your campaign. 

Want to attract more users to download your e-commerce mobile app? Integrate an App QR Code in your social media ad. From your users’ desktops, they can scan the QR Code with their mobile device to download the app. 

An even smarter way to drive more traffic to your online store is using the power of coupon marketing on your social media. Integrating a QR Code Coupon onto your social media ad is a clever way to get your target audience from viewing your ad to buying your product. You benefit, they benefit, everyone benefits! 

A QR Code displayed on a Facebook digital ad.
Adding a Coupon QR Code to your digital ad on Facebook increases the foot traffic to your online shop.

Are you ready to start planning your next campaign with QR Codes? Now that you’re more versed in the art of using QR Codes in digital advertising, nothing is standing in your way of making your campaign a total showstopper. Whatever your digital advertising needs — from getting app downloads, more followers on social media, to more foot traffic to your online shop, we’ve got a solution for you. 

Robyn Albertyn

Robyn Albertyn is a content writer for Bitly from Cape Town, South Africa. She’s previously written about preventative health and wellness, and specializes in creative writing and copywriting. When she’s not writing, you’ll find her hiking up majestic mountains, or discovering the best coffee hotspots in her city. Feel free to say hi to her on LinkedIn.

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