How to create a QR Code

QR Codes are two-dimensional barcodes that can be read with mobile devices. The easiest way to get a QR Code is to use an online QR Code generator. There you simply enter the data you want to encode and generate the Code right away.


It only takes three steps to make a QR Code

Let us explain how to make a QR Code in three easy steps with our free QR Code Generator:

  • Choose the QR Code type: for example, use a URL Code for encoding a link to a Web page of your choice.
  • Enter the information: in this case, the link that will be displayed after scanning the Code.
  • Generate the Code: press the Create QR Code button. Your Code is now ready for download.

If you are wondering how to get a QR Code, use our online solution. Creating your own QR Code with QR Code Generator takes only a few seconds and does not require any special knowledge.

Things to consider before you create a QR Code

Nothing is as simple as making a QR Code online. But how to achieve real success with QR Codes? Here we want to share some of our experience and give you some extra tips on how to make QR Codes that get scanned.

Selecting a creative idea

First of all, decide why you want to use a QR Code and how potential customers can benefit from scanning it. Firstly, the Code should offer something valuable or exciting: a voucher, an interesting video, a free app, etc. Ideally, it should be something unique to mobile, that cannot be received in any other way. Secondly, you should motivate users to scan the Code. One of the ways to do it is to integrate a call to action into the marketing material. Mention the benefit you offer next to the printed Code, e.g."Scan and get a voucher!".

What to encode

Traditionally, QR Codes have been used to encode a Web address. However, instead of creating a QR Code for a website, you can apply it for a variety of other functions: from forwarding to an app store to displaying a Facebook "Like" button. This opens up endless possibilities. For example, make a QR Code with your contact details and place it on a business card or a website. Or link to an image gallery featuring your product. Users are more likely to scan a QR Code if it has unusual and interesting content.

Making your Code stand out

Traditionally, QR Codes have been used to encode a Web address. However, instead of creating a QR Code for a website, you can apply it for a variety of other functions: from forwarding to an app store to displaying a Facebook "Like" button. This opens up endless possibilities. For example, make a QR Code with your contact details and place it on a business card or a website. Or link to an image gallery featuring your product. Users are more likely to scan a QR Code if it has unusual and interesting content.

Printing QR Codes

QR Codes can be placed anywhere: from product packaging to outdoor billboards. In order to achieve the best quality in printing and make your Code scannable, the image file has to be high­-resolution. Also, depending on how you want to use the created QR Code, you will need appropriate file formats. With QR Code Generator PRO, you are able not only to make a QR Code, but also to download it in four image file formats: JPG, PNG, SVG and EPS. These formats are suitable both for integrating the Code into marketing materials and for printing it in large size.

Using QR Codes correctly

After you have figured out how to create QR Codes online, you need to think of the best way to use them. Put the Codes in areas where users have time and possibility to scan them For example, do not place them on moving vehicles or in TV ads, where the ­QR Codes are only displayed for several seconds. Product packaging, catalogues or flyers are more suitable for that. Also make sure that your QR Code is printed large enough to get noticed and scanned.

Measuring the results

Modern QR Code generators, such as ours, offer a possibility to measure each scan of a Code after it has been generated and distributed. Both the overall number of scans and unique scans per user are measured. The Software also tracks when, where and with what device the Code has been scanned. The statistics are presented in the form of graphs and tables and are downloadable as raw data. So, after creating a QR Code and putting it into print, you do not have to wonder if it gets scanned at all―all of the scan data is at your fingertips.

Making changes

Often there is a need to make short­-term changes in the QR Code that has already been printed. For example, replace the URL it encodes or exchange one of the files it links to. This is possible with a special type of Codes―Dynamic Codes. They contain a short URL that contains a link to the content but not the content itself, which can be changed independently. The best thing about Dynamic Codes is that the changes can be made any time after QR Code creation and as often as necessary.


Summary: How to create a QR Code that works

  • Use trusted software, such as ours
  • Offer extra benefit to the customer with your Code
  • Be creative: choose a QR Code with special function
  • Make a QR Code that will match your brand
  • Print the created Code in high quality
  • Place your QR Code where it can be clearly seen and scanned
  • Track the scans and measure the results
  • Adjust the QR Code when necessary

QR Code Generator offers a number of features that make the Codes you create especially exciting to scan. No matter if you are a private person or a company: everyone can benefit from the solutions we offer.

Businesses QR Code Generator helps to get their mobile marketing right

Zalando
Optimed
Elle
SealSystems
Monster
EV
Blickle
Sky
BijouB
Blaser
BBI
Reclay
Along with 500,000+ other marketers, designers and agencies worldwide.