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What you need to know about QR codes

Receive up to 173% more scans with four simple tricks

1Encourage your customers

Invite users to interact with your Code by placing a short call to action like “Scan me” next to it.

2 Communicate the added value

Explain how your customers benefit from scanning your Code, for example by adding a hint like “Get your 10% discount now”.

3 Design your QR Code

Uploading a logo right into your Code will create trust, underline your Corporate Design and attract your target group even more.

4 How large it needs to be printed

There is nothing worse than a brilliant looking Code with promising content that does not work. Print it at least 2 centimetres wide and ensure that everyone is able to scan it with any device and app.

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Create your own QR Code with logo

in less than 5 minutes

The key to a successful QR Code campaign

Analyse your QR Codes

QR Codes are measurable - Get to know how often, where and when your customers scan your Codes. Print several dynamic QR Codes on different marketing media and see where your target audience is reached most effectively. Dynamic Codes are a great tool for receiving quantitative statements for your general advertising success.

What are dynamic QR Codes?
How can I use QR codes successfully?
What do I need to watch out for when printing?
What types of file formats should I use for the print?
How can QR codes be scanned?
What are static and dynamic QR codes?

You should definitely pay attention to these features

Create, manage and track your QR Qodes

Design QR Codes

Create a QR code with your own logo, colours and shapes. It not only looks better, but also leaves a lasting impression with your customers.

Files in print quality

JPG, PNG, SVG, EP. – Download your QR codes in high resolution pixel- or vector-based formats that are suitable for all print options.

Dynamic QR codes

Would you like to change the QR Code type or the information it contains? Dynamic QR codes can be edited at any time — even after printing.

Receive statistics

How many customers scan your QR Codes? Measure your Codes' success with the help of detailed real time statistics.

For each and every purpose

Present a picture gallery, start an MP3, encode PDFs, link to App Stores, collect facebook likes - we offer specially developed Codes for different application fields.

And much more ...

Whitelabel options, own Short-URLs, mass downloads, a simple, intuitive user interface and a fast-responding customer support

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Create a QR code with logo and tracking

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Frequently asked questions

What you need to know about QR codes

1 What is a QR code?

A QR code is a two-dimensional bar code consisting of a black and white pixel pattern, which allows up to a few hundred characters to be encoded.The content embedded in the code can be decoded and displayed using a smartphone or tablet. "QR" stands for "Quick Response" and refers to an exceptionally fast scanning process.

2 How are QR codes used?

Due to the widespread use of smartphones, today QR codes are mostly used for mobile marketing purposes. This allows print media such as flyers, posters, catalogues or business cards to be complemented by digital content such as websites, videos, PDFs, image galleries or contact details. The possibilities are practically endless.

3 How can I create a QR code?

QR codes are created with the help of a QR code Generator. Firstly, choose the function the code generated should perform. Secondly enter the content to be encoded and customise it with your own individual colours and logos. Once this is done, the code can be download and printed out.

4 Can I make visual modifications to the QR code?

Yes. Thanks to a high error tolerance level, it is possible to modify the code to a certain degree without impacting the legibility of the code structure. For example, you can choose new fore- and background colours, embed a logo or change the design of the three distinctive corner points. However, do remember to test the code’s legibility once you have modified it.

5 What are static and dynamic QR codes?

You can change features and content of dynamic QR codes after their creation without changing the printed code itself. In addition, dynamic QR code scan statistics can capture the number of accesses, as well as thei. time and location. For this purpose, a forwarding URL which links to the encoded content directly is used. This URL is not present in static codes.

6 How can I measure the number of scans of QR codes?

The measurement or "tracking" of scans is possible with dynamic QR codes. A forwarding URL which is connected to the server of the

7 What do I need to watch out for when printing?

For printing, we recommend the use of high-resolution printing formats. Besides JPG and PNG files, vector formats such as EPS and SVQ are also suitable. The latter two are especially suited for prints on large surfaces, as they can be enlarged without any loss in quality. Before publishing a code, we recommend that you perform a live test with different smartphones and apps.

8 What types of file formats should I use for the print?

Apart from the relevant file format, further aspects have to be considered. In general, the print size should be determined in relation to the number of characters encoded. If a lot of content is to be encoded, more space is required. In addition, the code should be user-friendly and easy to scan. In reality, a size of approx. 2 x 2 cm is sufficient. It should also be printed on an even surface. Wrinkles on leaflets and flyers might also negatively impact legibility.

9 How can QR codes be scanned?

A mobile phone and with a QR code scanner installed on it are required for the scanning process. These are available to download for free in the relevant app stores. To scan the code, launch the app and hold thecamera over the QR code. The scanning itself only takes seconds. As a benchmark for the quality of the app, you may refer to the average review rating in the app store.

10 How can I use QR codes successfully?

Put yourself in the shoes of the target audience and ask yourself whether you would scan the printed code. Are you interested in what the code might reveal? Does it add value? Users have to go through a number of steps to interact with the advertisement — therefore, you should try to offer them something of value in return. The usage of a mobile website with interesting content that has been adapted for mobile displays has proven successful In addition, a code with a unique design; e.g. a logo, guarantees more scans. A note which states "Scan this code to find out more" also enhances this positive effect.

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Create a QR code with logo and tracking

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11 History of QR Codes

As early as 1994 people took advantage of the QR Code’s practical features: Denso Wave, a Japanese subsidary of the Toyota supplier Denso, developed them for marking components in order to accellerate logistic processes for their automobile production. In their country of origin the use of QR Codes is so well established that even the Japanese Immigration Office put them on their residence permits. In the meantime, QR Codes found their way to Europe over the past couple of years and are internationally standardized now. What makes QR Codes particularly advantageous is that up to 30 percent of their surface may be damaged, dirty or altered in other ways without effecting their legibility and functionality at all.

12 Application possibilities of QR Codes

The conceivable applications are almost infinite. Especially when encoding URLs many different contents are possible. These include homepages, product sites, videos, picture galleries, coupon codes, competitions, contact forms or any other types of online forms, social media sites and so on. Many other contents do not even require an active internet connection of the used phone. Those are e.g. calendar events, WiFi connections or vCards that contain personal contact information which then can easily be added to the address book. QR Codes may be placed on web pages, print ads, products or any other flat surfaces.