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What you need to know about QR codes

Receive up to 173% more scans with four simple tricks

1Encourage your customers

Invite users to interact with your Code by placing a short call to action like “Scan me” next to it.



2 Communicate the added value

Explain how your customers benefit from scanning your Code, for example by adding a hint like “Get your 10% discount now”.

3 Design your QR Code

Uploading a logo right into your Code will create trust, underline your Corporate Design and attract your target group even more.


4 How large it needs to be printed

There is nothing worse than a brilliant looking Code with promising content that does not work. Print it at least 2 centimetres wide and ensure that everyone is able to scan it with any device and app.




Create your own QR Code with logo

in less than 5 minutes

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The key to a successful QR Code campaign

Analyse your QR Codes



QR Codes are measurable - Get to know how often, where and when your customers scan your Codes. Print several dynamic QR Codes on different marketing media and see where your target audience is reached most effectively. Dynamic Codes are a great tool for receiving quantitative statements for your general advertising success.

What are dynamic QR Codes?
How can I use QR codes successfully?
What do I have to consider before printing?
What other aspects are important in connection with printing QR Codes?
How can QR codes be scanned?
What are static and dynamic QR codes?

You should definitely pay attention to these features

Create, manage and track your QR Qodes

Design QR Codes

Create a QR code with your own logo, colours and shapes. It not only looks better, but also leaves a lasting impression with your customers.

Files in print quality

JPG, PNG, SVG, EP. – Download your QR codes in high resolution pixel- or vector-based formats that are suitable for all print options.

Dynamic QR codes

Would you like to change the QR Code type or the information it contains? Dynamic QR codes can be edited at any time — even after printing.

Receive statistics

How many customers scan your QR Codes? Measure your Codes' success with the help of detailed real time statistics.

For each and every purpose

Present a picture gallery, start an MP3, encode PDFs, link to App Stores, collect facebook likes - we offer specially developed Codes for different application fields.

And much more ...

Whitelabel options, own Short-URLs, mass downloads, a simple, intuitive user interface and a fast-responding customer support

Create a QR code with logo and tracking

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Frequently asked questions

What you need to know about QR codes


1 What is a QR code?

A QR Code is a two-dimensional barcode consisting of a black and white pixel pattern which allows to encode up to a few hundred characters. Today’s smartphones and tablets are able to recognize and decode them exceptionally fast - it’s not surprising that QR stands for Quick Response.

2 How are QR codes used?

Due to the widespread use of smartphones, QR Codes are mosly used for mobile marketing purposes these days. Marketers benefit from QR Codes by being able to add digital content like websites, videos, PDFs, image galleries or contact details to printed media such as flyers, posters, catalogues and business cards.

3 How can I create a QR code?

With a QR Code Generator a QR Code can be created within seconds and in three simple steps. At first, choose the function for your Code. Secondly, enter the content that you want to provide your customers and optionally give it a unique look by adjusting the colors and uploading a logo into it. Finished with that? Then your Code is ready for downloading and printing.

4 Is it possible to customize QR Codes?

Yes. Thanks to a high error tolerance level, it is possible to modify QR Codes to a certain degree without influencing its legibility at all. For example, you can choose new fore- and background colours, place your company logo right in the middle of the Code and change the design of the three distinctive corner points. Remember to make sure that your Code actually works by testing it practically with several smartphones and QR Code readers.

5 What are static and dynamic QR codes?

With dynamic QR Codes it is possible to edit their functions and target addresses - even when they have already been printed. They also allow the collection of statistics concerning scan numbers and locations, as well as the exact date and time of accesses. Dynamic Codes use a so-called short URL which forwards users to your target address. Static Codes do not provide these features but link directly to your content without any short URL.

6 How can I measure the number of scans of QR codes?

The measurement or "tracking" of scans is possible with dynamic QR codes. A forwarding URL which is connected to the respective providers’ server collects the relevant data. All this real time information is then available for you directly in the account.

7 What do I have to consider before printing?

For printing, we recommend the use of high-resolution printing formats. Besides JPG and PNG files, vector formats such as EPS and SVQ are also suitable. The latter two are especially suited for prints on large surfaces, as they can be enlarged without any loss in quality. Before publishing a code, we recommend that you perform a live test with different smartphones and apps.

8 What other aspects are important in connection with printing QR Codes?

Apart from the relevant file format, further aspects need to be considered. In general, the print size should be determined in relation to the number of characters encoded. If rather much content is encoded, accordingly more space is required. A size of approximately 2 x 2 cm should be sufficient in most cases. Better avoid uneven surfaces. Wrinkles on leaflets and flyers might also impact the Codes’ legibility in a negative way.

9 How can QR codes be scanned?

Decoding QR Codes needs nothing more than a mobile phone or tablet and a QR Code reader that is installed on that device. These QR Code readers are freely available to download from all App Stores. To scan the Code, simply launch the App and wait until the camera automatically detects it. Within seconds the encoded content is dispalyed on the screen. As a benchmark for the quality of the app, you may refer to the average review rating in the App Stores.

10 How can I use QR codes successfully?

Put yourself in the shoes of your target audience and ask yourself whether you would scan the Code you’re looking at. Are you excited about what the Code might reveal? Do you expect value or helpful information from it? Users put effort into interacting with your advertisement and expect something in return for that. Ideally present your content using a mobile website that is adapted to the respective display size and makes it more comfortable for users to navigate through it. Provide value added content and make your Code attract people by making use of the various customization options. A simple call to action like "Scan this Code to find out more" has also proven successful and will surely encourage more people to see what’s behind the Code.

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11 History of QR Codes

As early as 1994 people took advantage of the QR Code’s practical features: Denso Wave, a Japanese subsidary of the Toyota supplier Denso, developed them for marking components in order to accellerate logistic processes for their automobile production. In their country of origin the use of QR Codes is so well established that even the Japanese Immigration Office put them on their residence permits. In the meantime, QR Codes found their way to Europe over the past couple of years and are internationally standardized now. What makes QR Codes particularly advantageous is that up to 30 percent of their surface may be damaged, dirty or altered in other ways without effecting their legibility and functionality at all.

12 Application possibilities of QR Codes

The conceivable applications are almost infinite. Especially when encoding URLs many different contents are possible. These include homepages, product sites, videos, picture galleries, coupon codes, competitions, contact forms or any other types of online forms, social media sites and so on. Many other contents do not even require an active internet connection of the used phone. Those are e.g. calendar events, WiFi connections or vCards that contain personal contact information which then can easily be added to the address book. QR Codes may be placed on web pages, print ads, products or any other flat surfaces.