Invite users to interact with your Code by placing a short call to action like “Scan me” next to it.
Explain how your customers benefit from scanning your Code, for example by adding a hint like “Get your 10% discount now”.
Uploading a logo right into your Code will create trust, underline your Corporate Design and attract your target group even more.
There is nothing worse than a brilliant looking Code with promising content that does not work. Print it at least 2 centimetres wide and ensure that everyone is able to scan it with any device and app.
A QR Code is a two-dimensional barcode consisting of a black and white pixel pattern which allows to encode up to a few hundred characters. Today’s smartphones and tablets are able to recognize and decode them exceptionally fast - it’s not surprising that QR stands for Quick Response.
Due to the widespread use of smartphones, QR Codes are mosly used for mobile marketing purposes these days. Marketers benefit from QR Codes by being able to add digital content like websites, videos, PDFs, image galleries or contact details to printed media such as flyers, posters, catalogues and business cards.
With a QR Code Generator a QR Code can be created within seconds and in three simple steps. At first, choose the function for your Code. Secondly, enter the content that you want to provide your customers and optionally give it a unique look by adjusting the colors and uploading a logo into it. Finished with that? Then your Code is ready for downloading and printing.
Yes. Thanks to a high error tolerance level, it is possible to modify QR Codes to a certain degree without influencing its legibility at all. For example, you can choose new fore- and background colours, place your company logo right in the middle of the Code and change the design of the three distinctive corner points. Remember to make sure that your Code actually works by testing it practically with several smartphones and QR Code readers.
With dynamic QR Codes it is possible to edit their functions and target addresses - even when they have already been printed. They also allow the collection of statistics concerning scan numbers and locations, as well as the exact date and time of accesses. Dynamic Codes use a so-called short URL which forwards users to your target address. Static Codes do not provide these features but link directly to your content without any short URL.
The measurement or "tracking" of scans is possible with dynamic QR codes. A forwarding URL which is connected to the respective providers’ server collects the relevant data. All this real time information is then available for you directly in the account.
We recommend to use high resolution file formats for printing. Besides JPG and PNG files, vector formats such as EPS and SVG are also suitable. The latter two are especially useful for bigger print sizes as they can be enlarged without any quality losses. To be on the safe side always do a practical test before publishing.
Apart from the relevant file format, further aspects need to be considered. In general, the print size should be determined in relation to the number of characters encoded. If rather much content is encoded, accordingly more space is required. A size of approximately 2 x 2 cm should be sufficient in most cases. Better avoid uneven surfaces. Wrinkles on leaflets and flyers might also impact the Codes’ legibility in a negative way.
Decoding QR Codes needs nothing more than a mobile phone or tablet and a QR Code reader that is installed on that device. These QR Code readers are freely available to download from all App Stores. To scan the Code, simply launch the App and wait until the camera automatically detects it. Within seconds the encoded content is dispalyed on the screen. As a benchmark for the quality of the app, you may refer to the average review rating in the App Stores.
Put yourself in the shoes of your target audience and ask yourself whether you would scan the Code you’re looking at. Are you excited about what the Code might reveal? Do you expect value or helpful information from it? Users put effort into interacting with your advertisement and expect something in return for that. Ideally present your content using a mobile website that is adapted to the respective display size and makes it more comfortable for users to navigate through it. Provide value added content and make your Code attract people by making use of the various customization options. A simple call to action like "Scan this Code to find out more" has also proven successful and will surely encourage more people to see what’s behind the Code.
As early as 1994 people took advantage of the QR Code’s practical features: Denso Wave, a Japanese subsidary of the Toyota supplier Denso, developed them for marking components in order to accellerate logistic processes for their automobile production. In their country of origin the use of QR Codes is so well established that even the Japanese Immigration Office put them on their residence permits. In the meantime, QR Codes found their way to Europe over the past couple of years and are internationally standardized now. What makes QR Codes particularly advantageous is that up to 30 percent of their surface may be damaged, dirty or altered in other ways without effecting their legibility and functionality at all.
The conceivable applications are almost infinite. Especially when encoding URLs many different contents are possible. These include homepages, product sites, videos, picture galleries, coupon codes, competitions, contact forms or any other types of online forms, social media sites and so on. Many other contents do not even require an active internet connection of the used phone. Those are e.g. calendar events, WiFi connections or vCards that contain personal contact information which then can easily be added to the address book. QR Codes may be placed on web pages, print ads, products or any other flat surfaces.